5 Skills of Professional Medical Ghostwriting

Building your medical practice’s website ensures that you have an online presence that allows potential patients to find you. Once your site is live, the real work begins to ensure that you provide the stories that connect your audience with your work. Of course, you’re busy caring for patients, and creating informational yet relevant content can easily slip your schedule. Like most medical practices, if you have fallen into this trap, consider hiring a professional writer to create content using medical ghostwriting.

Experience in the Medical Ghostwriting Industry

Many content agencies focus on any paying client they can get. While this strategy can help to reel in business for the agency, it leaves you with a poor product. Medical content can be tricky. Patients depend on accurate and understandable medical content. However, the content on your website is only as good as the writer.

Professional writers in the medical industry need to have a proven background. The translation of nuanced medical language is critical for your patient’s understanding. If you are looking for a medical writer, be sure to ask if they have handled projects similar to yours. It is always okay to ask for relevant samples of their writing.

Unfortunately, just about everybody believes that they have what it takes to be a professional writer. While this might be okay in other industries, your patients look to your website for authoritative and informative material. Education is another important factor to consider.

At McDonald Content Solutions, we only employ writers with a minimum of three years of medical writing background and hold a minimum of a Bachelor’s degree in English or related fields. All of our editorial staff and fact-checkers hold a postgraduate degree. This means that our team has to have the ability to conduct thorough research and utilize critical thinking to translate scientific articles into meaningful content for your audience.

Effective Communication

Of course, the best ideas are useless if your audience does not understand the point. When you are looking for writers, ensure that they write in straightforward terms. McDonald Content Solutions utilizes a multi-stage approach that guarantees that our content is factually and grammatically correct and has a suitable readability score for your clientele.

Top-Notch Research Skills

The best medical writers don’t regurgitate information that is readily available on the market. Just as your medical practice maintains continuing education to stay relevant, writers have to research and understand the cutting-edge technologies that are developed every day. This allows our team to keep you ahead of the competition because of their diligent research abilities.

Ability to Capture Your Voice 

In today’s market, your patients do not come to your website to be talked into a sale. Instead, they already know that they need your services. They may have been referred to you for a specific condition or diagnosis. One of our most popular offerings utilizes medical ghostwriting. When you use our ghostwriting services, our staff will make sure that we convey the information in a manner that sounds like you. We connect you with your patients through your stories and experiences.

Proven Results

You need a team with a track record of helping other medical professionals build and maintain their websites. Always ask for relevant samples of writing. However, be aware that many professional writers produce work under an NDA (non-disclosure agreement) that protects their clients’ anonymity and may not be available for your review.

Contact Us for Medical Ghostwriting Services

At McDonald Content Solutions, we specialize in medical content to help practices just like yours. Contact us today to discuss how we can meet your needs.

4 Reasons to Maintain a Medical Blog

It seems like everybody who has a website has a blog, no matter their industry. It’s true that virtually any institution offering services benefits from having a quality blog. However, it is especially crucial for people involved in the healthcare or medical field. After all, this industry has so much information that impacts people’s lives in a very significant way. Let’s discuss a few core reasons to maintain a medical blog. 

Search Engine Relevance is a Top Reason to Maintain a Medical Blog

Maintaining quality medical content on your blog can help people find you more easily. If you choose to have that SEO-infused content, then your website will attract more potential patients while keeping them informed of your services and any news you’d like to share.

 Search engines are fickle. The algorithms constantly change. However, the one constant is that content is more likely to be deemed “relevant” if it is written well and follows a few simple guidelines. There’s no need to worry if this all sounds a bit overwhelming. A quality medical writer can handle this type of work for you.

Maintain a Medical Blog to Showcase Your Expertise

One of the most crucial reasons to maintain a medical blog is to showcase your expertise. Whether people are looking for a dentist, or want to research a plastic surgeon, they all want to know the same thing—does this person have expertise? A great way to showcase that is through your blog content. You can easily explain your services or other industry-specific information that will allow patients to get to know you and trust your quality of care. People are more likely to choose you for their medical needs if they understand your level of ability and understanding in your field. A blog is one way to demonstrate your knowledge and may encourage people to contact your office.

Provide Simple Explanations That People Understand

Medical content is complicated and easily intimidates. People will have a much clearer understanding of what you have to offer if you maintain an easy-to-read blog. Some medical professionals may struggle with condensing information down into laymen’s terms, but a seasoned medical writer will create the perfect blend of knowledge and simplicity.

Medical Blogs Are an Investment

Medical professionals are often busy and simply don’t have the time to write about industry-specific information. However, hiring a seasoned writer to do the work for you can help save time. The investment in medical blogs is not only a significant time-saver, but it could be a valuable tool for attracting more patients to your services.

Blog Content You Can Trust

McDonald Content Solutions is dedicated to providing exceptional content to every medical client. We know that you work in a field that is brimming with information. We want to be sure that your message reaches your intended audience. If you would like some help crafting your medical blog, please reach out to us for more information.

Want to make sure we’re a good fit? Your first blog is free!