The Importance of Having a Medical Blog

As medical professionals move forward in the information age, they are relying more on technology to drive their businesses. Even healthcare providers that offer essential healthcare services to the public need to rely on digital technology that will create a noticeable online presence. Most Doctors, for example, are too busy with treating patients or keeping their facilities running to think about the importance of having a medical blog or its ongoing content. 

What A Blog Can Do for Medical Professionals

A Medical blog can help you connect with your audience, and the right healthcare content agency can help you make that connection by speaking the language that has been time-tested and proven to work. One of the first things that healthcare content marketing professionals consider is “who exactly is that audience”? Healthcare content agencies know that a common mistake among most clinicians is that they write to the people they relate to most, which is their peers. A healthcare content agency understands the language of your patients and will create healthcare content writing that catches their attention and brings them to you so that your business can thrive.

A Medical Blog Can Educate Your Audience

Healthcare content marketers are skilled at educating their audience in ways they can relate to because all good marketers know that an educated audience is more likely to choose your product or service. Most people will appreciate what they learn and will be more likely to reach out to you. 

Another benefit to educating your audience is that certain keywords can be embedded within the content, and this will improve your ranking on search engines so that people will find you when conducting a search. It is also important to keep adding new blog entries because this will further improve your ranking by letting Google know your site is still active. 

Your Blog Helps Build Trust with Your Patients

As you continue to blog and increase your online presence, you will also increase how much medical content search engines have to crawl and index. As more useful information from your blog appears on internet search results, it will show your audience that you are a trusted source. The more they know and trust you, the more your organization can grow.

Contact Us Today 

If you are looking for a healthcare content agency that can drive traffic to your organization, McDonald Content Solutions has over ten years of experience specializing in medical content that delivers results. Whether you are appealing to other businesses or you are looking for a strategy to reach those who need care, let us speak for you so that you can get back to the business you specialize in and while we do what we are best at.

 

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Topics You Should Write About on Your Physician Blog

Today’s healthcare providers understand the importance of connecting with their audience. A growing number of healthcare practices have started setting up and maintaining a physician blog. While blogs can be great methods of helping you reach your patients, it can be challenging to develop blog topics. There are a few key points that you should consider before you even brainstorm topics, so let’s walk through that issue first. 

A Physician Blog Improves Patient Trust

Establishing a knowledgeable blog helps patients get a feel for your professionalism before they schedule their first appointment. Today’s market isn’t searching for merely the best doctors or healthcare staff, but they want to connect with their providers. Blogs are a great way to allow prospective patients to see what makes your practice different. 

Blogging Increases Your Visibility

While many physicians want to write blogs that help patients understand issues they may be facing, one of the side benefits is increasing your website’s ranking and visibility. SEO (or search engine optimization) is a strategy used to help search engines find relevant medical content. Creating blogs that cover topics that answer questions can increase your visibility and the likelihood that people will click on your website. Hopefully, the more people you have clicking on your website will translate to more patients walking through your door! 

Having a Physician Blog is Free but Takes Time

There are two different tactics that most marketing companies take to help drive traffic to your page. One of these is paid advertising, also called cost per click (or CPC). While CPC advertising can result in traffic coming to your website almost immediately, it can be expensive, and the benefits of utilizing this strategy don’t hang on forever. 

The second method of increasing traffic to your website is through organic traffic, and this is where your blog and website content is crucial. Google (and other search engines) utilize sophisticated algorithms to calculate which sites get ranked. The higher you’re ranked, the more likely you are to increase website traffic. While the Google algorithm is constantly changing (and the details are strictly confidential to prevent cheating), certain factors are known to help improve your ranking. Google utilizes over 200 different known factors to help weed out bad websites and increase websites that are more likely to answer somebody’s search query. 

However, without having extensive knowledge or training in SEO and the Google algorithm, you should blog about the questions that are asked. Additionally, you want to ensure that you give a great response that answers the original search term. 

While CPC methods will bring people to your site almost immediately, organic methods take a minimum of six months, but traditionally more along the lines of 9-24 months. This approach takes longer to build but its effects last longer than CPC methods. 

Getting to the Topics

Now that we’ve covered some of the background information, let’s get you on the path to creating great blogs! While you should always keep an ear out for the questions your patients are asking, if you’ve run out of some of that creative mojo for your healthcare blog, we’ll get you kickstarted. 

Business Updates 

Updating individuals on what is happening in your office is a great chance to create valuable medical content. You can include updates on new training or equipment, staff changes, office moves, or a new piece of research. These topics can help build rapport and offer some insight that patients might not otherwise notice. It’s an excellent opportunity to tout some of your recent successes. 

Industry Reviews and Updates

While this information can be great for your patients to know and understand, simply having relevant and up-to-date information on your website can show patients that you continue to be involved in the community. Some of these updates can help your patients understand the changing medical industry and how they may want to structure their care. 

“How To” Guides

Of course, not all of your patients need to come into your office for every issue they face. If you can tackle some generic issues or give some tips for your clientele, you’ll be on your way to establishing trust. Veterinarians could create blogs about general pet care and grooming. Chiropractors may target general exercises for joint health. 

Patient Stories

Patient stories are great to demonstrate your involvement with the community. You can also use these stories to illustrate your treatment and success in a more meaningful way. Of course, be cautious of HIPPA violations and be sure that your patient is aware that you are using their story. 

Conclusions

Building an excellent physician blog is a great way to improve your website’s visibility and build credibility with your community. However, this approach takes a significant amount of time and effort. If you’re considering starting a blog, but you’d like to have the help of a professional medical content writer, contact us today. We offer professional content that helps you focus on more important things — your patients. 

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How a Physician Website Connects with Patients

Patients are always looking for ways to connect with their physicians. Long before they call your office or walk through your door, they have likely already started getting to know you. This search for information is why you must have a thorough website with as much relevant medical content as possible. Let’s discuss some of the key ways that a physician website can connect with patients.

Provider Bios on Physician Website

If you haven’t already, you should consider including a provider bio on your physician website. Not only does it offer an overview of your education, experience, and specialization, but it is also an excellent opportunity to provide some personal information that will make you more relatable to your patient. You may want to include details such as where you grew up, your favorite sports team, or the hobbies that you enjoy the most.

Updated Physician Blog

An updated physician blog says a couple of things about your practice. First, it means that you are using your website to connect with patients by providing updated and relevant medical information. It also gives the impression that you are up-to-date on current trends. People will likely Google your practice before they schedule a consultation. Make sure your blog is current and filled with patient-friendly information.

Monthly Newsletters

Monthly Newsletters are a terrific way to let patients know about any special messages you may want to share, changes in your staff, or even more about your service offerings. Consider including a monthly newsletter in your content strategy to go one step further in engaging your audience.

Informational Physician Website Content

A physician website is an excellent platform for providing information to your current and future patients. You may want to offer a FAQ section to answer questions that your patients commonly have about your services or more information about specific health concerns.

Contacted a Team of Health Writers

Are you looking for a medical or health writer? McDonald Content Solutions is happy to provide our services. We assist medical professionals just like you by providing quality medical content at affordable rates. Please contact us to learn more about our services. We look forward to working with you!