content meeting

The 2020 Healthcare Outlook

It’s crucial to stay on the latest trends within your field, especially when working in the healthcare industry. Healthcare professionals are responsible for understanding the newest technologies and staying abreast of modern research. 

McDonald Content Services is committed to adjusting your content strategies to meet your patient needs. 

The Covid-19 Era

While 2019 closed out with hints of the major pandemic, the continued strain on everyday life has only furthered the need for medical assistance. Additionally, Coronavirus has altered how people are visiting the doctor. 

Many patients that recognize they are in higher-risk categories are scaling back on elective procedures and routine doctor visits. However, if you can offer telehealth services for your patients, you may be in higher demand than ever. 

The uncertainty of living with a  pandemic and changing local and federal guidelines has pushed many patients to research medical help online. The increased stresses have also increased the need for mental health professionals. 

Managing Healthcare Consumerism

There is a rise in private practices opening for specialized and general practitioners across the board. This increase means that every practice is in a battle to attract patients. Some of the issues that ranked the highest for patient satisfaction were: 

Patient Satisfaction – The overall experience for patients is a big issue. It is important to streamline every [part of your practice to ensure that scheduling, appointment arrivals, wait times, and bedside manner is flawless from a patient perspective. 

Review Your Service Options – It may be time for you to send out questionnaires for your patients to get valuable feedback. Are your current offerings capturing everything that your patients want? It is also essential to evaluate if bringing on new equipment is necessary. In some instances, it may only take up precious capital and space in your office. 

Make it Better – Patients are always concerned about the costs of services, so if you can lower your expenses to gain a competitive edge, that can be a great strategy. If you cannot reduce costs, you can look for ways to improve your patients’ experience or ease of service. Can you offer telemedicine for appointments? If so, you can tout the time and financial savings by eliminating the commute. 

Manage Your Marketing

Many large healthcare organizations have recognized the value of utilizing digital marketing strategies. They update their websites, optimize the content to ensure that patients find what they are looking for, and increase their rankings on search engines. Large organizations will look to maintain a competitive advantage by outsourcing significant portions of their work to content agencies. 

Small agencies can also take advantage of hiring content agencies. However, they should look for companies that specialize in the medical field. These agencies can work with you to build an appropriate strategy to reach your local market and increase your visibility and patient satisfaction. 

Whether you’re a juggernaut in your medical region, or a single practitioner office, McDonald Content Solutions has the right strategy and price to meet your needs. We offer a variety of services to ensure that your patients get the information they want. Contact us today to structure a free personalized quote. We’re so confident in the work that your first blog is on us! 

4 Reasons to Maintain a Medical Blog

It seems like everybody who has a website has a blog, no matter their industry. It’s true that virtually any institution offering services benefits from having a quality blog. However, it is especially crucial for people involved in the healthcare or medical field. After all, this industry has so much information that impacts people’s lives in a very significant way. Let’s discuss a few core reasons to maintain a medical blog. 

Search Engine Relevance is a Top Reason to Maintain a Medical Blog

Maintaining quality medical content on your blog can help people find you more easily. If you choose to have that SEO-infused content, then your website will attract more potential patients while keeping them informed of your services and any news you’d like to share.

 Search engines are fickle. The algorithms constantly change. However, the one constant is that content is more likely to be deemed “relevant” if it is written well and follows a few simple guidelines. There’s no need to worry if this all sounds a bit overwhelming. A quality medical writer can handle this type of work for you.

Maintain a Medical Blog to Showcase Your Expertise

One of the most crucial reasons to maintain a medical blog is to showcase your expertise. Whether people are looking for a dentist, or want to research a plastic surgeon, they all want to know the same thing—does this person have expertise? A great way to showcase that is through your blog content. You can easily explain your services or other industry-specific information that will allow patients to get to know you and trust your quality of care. People are more likely to choose you for their medical needs if they understand your level of ability and understanding in your field. A blog is one way to demonstrate your knowledge and may encourage people to contact your office.

Provide Simple Explanations That People Understand

Medical content is complicated and easily intimidates. People will have a much clearer understanding of what you have to offer if you maintain an easy-to-read blog. Some medical professionals may struggle with condensing information down into laymen’s terms, but a seasoned medical writer will create the perfect blend of knowledge and simplicity.

Medical Blogs Are an Investment

Medical professionals are often busy and simply don’t have the time to write about industry-specific information. However, hiring a seasoned writer to do the work for you can help save time. The investment in medical blogs is not only a significant time-saver, but it could be a valuable tool for attracting more patients to your services.

Blog Content You Can Trust

McDonald Content Solutions is dedicated to providing exceptional content to every medical client. We know that you work in a field that is brimming with information. We want to be sure that your message reaches your intended audience. If you would like some help crafting your medical blog, please reach out to us for more information.

Want to make sure we’re a good fit? Your first blog is free!