medical content

Why Your Medical Content Needs a Healthcare Editor

It can be surprising to learn how inaccurate health information is on the web—this positions healthcare providers with an opportunity to combat this problem with evidence-based error-free information. Doctors are likely to gain more patients this way and develop themselves further professionally. While medical professionals often turn to a healthcare content agency to create blog posts that the average patient will relate to, we know there are still exceptions where medical professionals will write their medical content. 

When medical professionals write content, they often use jargon that is difficult for the average reader to understand. The internet can reach people near and far, but people will only receive the critical information doctors can offer if they can understand the message. Healthcare content writing experts have experience relating to the average reader. They can take complex medical concepts and turn them into something the general public will understand and enjoy reading.

Medical Editing Is the Secret Ingredient

One of the many benefits of having your blog edited is that you get to test drive your medical content on an audience who knows from experience what type of healthcare content writing will attract more readers. An editor will also take your writing to the next level by offering you tips and insights to make you a better communicator moving forward. Writers are continually growing, and a healthcare content agency knows from experience that our writers did not develop their talents overnight. 

Adding Flow and Clarity to Healthcare Content

Your healthcare blog can bring you more patients as a healthcare content marketing tool. An editor can add flow and clarity to your writing by removing awkward phrasings or biased language. A healthcare content agency will decipher your medical terminology and make your medical blog understandable to the general public. Writing that attracts the average reader often takes on a rhythm that ties together with logical connections naturally embedded so that it is pleasing to their eye while raising the reader’s level of awareness. 

Delivering Accurate Medical Content in the United States

At McDonald Content Solutions, our editors are trained in grammar and organization and understand how to reorganize and present writing in a manner that appeals to the reader. We will clarify your ideas and check for accuracy in small details because we know that what you write will represent you, and we want your reputation and waiting room to grow. Contact us today to see how we can make a difference in your medical practice.

Niche medical writing

Why You Should Avoid Generalist Writers

Hiring someone to write content for your business can involve some level of risk until you get to know the person or company you hire. You must find someone who will earn your trust by delivering medical content to engage your readers with the ideas and terminology that apply to healthcare content writing. If you hire a general writer, you run the risk of getting someone who has to spend additional time researching the subject you ask them to write about, and this may strain them in meeting your deadlines, getting you both off on the wrong foot. 

Some general writers will not know how to appeal to your audience simply because they know too little about your audience and have no experience relating to them. From the general writers’ perspective, they may not have much interest in your industry and therefore find it a subject they are not good at.

Strengths of a Niche Writer

A healthcare content agency understands your audience because they have written for them in the past. They also understand the concepts and ideas behind the medical content that will educate your readers and earn their trust in you. When you hire a healthcare content agency, you can be more certain your deadlines will be met because they already know the subject matter, so that they will spend less time researching and more time perfecting the language that will capture your audience. 

A healthcare content agency knows all the ins and outs of the medical industry because they have found a personal interest in it. Over time, applying this interest has gained their in-depth knowledge about the topics your readers want to know more about. This is important because engaging the interest of your readers is the first step in selling them your product or service.

Let Us Help You With Your Medical Content

You can save yourself valuable time finding the right fit for your healthcare content writing needs by contacting a healthcare content agency that already understands the unique challenges and needs of the medical industry. At McDonald Content Solutions, we are passionate about healthcare content writing, so we only focus on this niche. Contact us today, and we will help you establish a better online presence that will allow your customers to know and trust your services. 

  

 

The Importance of Having a Medical Blog

As medical professionals move forward in the information age, they are relying more on technology to drive their businesses. Even healthcare providers that offer essential healthcare services to the public need to rely on digital technology that will create a noticeable online presence. Most Doctors, for example, are too busy with treating patients or keeping their facilities running to think about the importance of having a medical blog or its ongoing content. 

What A Blog Can Do for Medical Professionals

A Medical blog can help you connect with your audience, and the right healthcare content agency can help you make that connection by speaking the language that has been time-tested and proven to work. One of the first things that healthcare content marketing professionals consider is “who exactly is that audience”? Healthcare content agencies know that a common mistake among most clinicians is that they write to the people they relate to most, which is their peers. A healthcare content agency understands the language of your patients and will create healthcare content writing that catches their attention and brings them to you so that your business can thrive.

A Medical Blog Can Educate Your Audience

Healthcare content marketers are skilled at educating their audience in ways they can relate to because all good marketers know that an educated audience is more likely to choose your product or service. Most people will appreciate what they learn and will be more likely to reach out to you. 

Another benefit to educating your audience is that certain keywords can be embedded within the content, and this will improve your ranking on search engines so that people will find you when conducting a search. It is also important to keep adding new blog entries because this will further improve your ranking by letting Google know your site is still active. 

Your Blog Helps Build Trust with Your Patients

As you continue to blog and increase your online presence, you will also increase how much medical content search engines have to crawl and index. As more useful information from your blog appears on internet search results, it will show your audience that you are a trusted source. The more they know and trust you, the more your organization can grow.

Contact Us Today 

If you are looking for a healthcare content agency that can drive traffic to your organization, McDonald Content Solutions has over ten years of experience specializing in medical content that delivers results. Whether you are appealing to other businesses or you are looking for a strategy to reach those who need care, let us speak for you so that you can get back to the business you specialize in and while we do what we are best at.

 

medical white paper

3 Reasons to Write a Medical White Paper Today

In the continually evolving marketing climate, it can be hard to sort through the myriad of different topics and styles you should implement. While medical white papers are frequently overlooked, this tool is a critical component to educate your audience about new services or devices. Of course, there are a few essential things that you should know before you ever put pen to paper, and we’ve grouped three of the most important reasons that you should write a medical white paper for your practice. 

#1. Keep Medical White Paper Topics Relevant

It doesn’t matter how well-written or researched your white paper is if the audience is not interested in what you’re writing. It is essential to know and understand your audience to target the specific pain points they are having. Once you know these key points, all of your statistical data will land with your audience and demonstrate precisely how you plan to help with their current issues. 

#2. Bring the Data

If you write a whitepaper full of hypothetical or theoretical numbers, your audience is more likely to be skeptical of your research’s extensive nature. While your medical white paper should not be overburdened with numbers and statistics, it is crucial to driving home key points with critical statistics. Use research or case studies that help bolster your point. Make sure that you’ve done your research and can verify the data that you’re using. 

#3. Get Your White Paper in Front of Your Audience

Where you publish and post your white paper can vary greatly. You may get several different opinions on the best platforms to publish your work. However, you should keep your audience in mind.  Many practices publish their whitepapers on their websites, in emails or newsletters, or submit them to academic or healthcare-related websites. If you’ll be presenting your work at a conference, you should consider getting your white paper published in those materials. While you want to be sure people will view your work, the forum needs to be reputable as well. Various websites promote their ability to publish your whitepaper. However, they may not deliver your expected results after they collect your payment. We frequently suggest that you talk to colleagues that work in your area of expertise and listen to their suggestions and cautionary tales. 

Final Thoughts 

While medical white papers can substantially impact marketing your products and services, don’t treat the white paper as an advertisement. Medical white papers are designed as informational. While the intent is to market your product, it can’t be overshadowed by the content. Instead, make sure that you’re accurately describing the problem, your solution, and the data to support your claims. If you stick to that simple formula, you’ll help establish yourself and your brand as a credible and trusted authority.

Of course, if you’re considering writing a white paper but want to enlist the help of professionals that are well-versed in the art of creating medical content that connects with your audience, call or email us today! We are experts in helping healthcare professionals focus on supporting and healing their communities. 

niche content agency

How Your Marketing Company Can Benefit From a Niche Content Agency

Your marketing company has finally launched. Clients are pouring in, you’re pushing services, and seeing improvement for your clients’ bottom line. You may not see it, but something is missing. In today’s world of paid advertising, the immediate rewards and leads can feel successful, but you may be overlooking a critical element to the overall strategy: a niche content agency. 

In our experience, many marketing agencies are great at what they do. They can build websites, run analytics, evaluate ROI (Return on Investment), and build case studies to show their effectiveness. However, the same people that are experts in these fields push content to the backburner. Unfortunately, content marketing can seem like a hefty up-front cost. Some agencies might feel like it can increase the initial costs and scare clients away. But if you want to build excellent long-term relationships with your client base, content is still king. 

At McDonald Content Solutions, we offer our clients (medical practices and marketing agencies) specialized content in the healthcare and medical fields. Here are some of the best reasons that you should consider working with a content agency that’s specialized in your field. 

Immediate Access to Specialized Professional Writers

Content companies aren’t just bringing on every generalized writer off the street. If your marketing agency is working in any professional field, you likely need somebody well-versed in that market. Medical writers have already developed a baseline of background knowledge in the area. Why is this important? By bringing in professionals, you get in-depth insight in less time. Instead of paying a general writer for hours of research to only have their writing fall short of your expectations, our staff delivers stellar content in a fraction of the time. 

Content Agencies Have Experience Telling Your Story

You need to distinguish your clients from their competitors, and our medical staff has first-hand knowledge about current trends in the field. By having our finger on the competition’s pulse, you gain a competitive edge by telling meaningful stories that you may otherwise miss. Additionally, professional writers can ensure that your message connects with their intended audience. 

Dollar for Dollar – Content has the Highest ROI

While paid advertising or pay-per-click (PPC) methods are wildly popular today, they don’t offer your client long-term advantages. Their best hope is to evaluate each ad campaign’s cost through trial and error to get the best return on their money. However, PPC advertising requires that your clients have to pay for every single lead they get. Additionally, this approach leaves you vulnerable to losing a client with an unexpected, poorly performing ad campaign. 

With an emphasis on Search Engine Optimization (SEO), the written content is specifically designed to increase organic traffic to a website. Utilizing your expertise in converting that traffic to paying customers helps benefit your clients and your company. You can suggest that your clients can continue to see the same high level of sales while reducing their overall spend on advertising and developing a multi-pronged marketing approach. 

A Niche Content Agency Can Increase the Length of Client Relationships

Niche content agencies can work with you to help develop a reliable content calendar for your clients. Typical content calendars should plan out an approach for a minimum of six months but often span over two years. While content aims to increase organic traffic, it takes between six and eighteen months to start seeing positive results. Establishing these long-term plans with your clients can ensure that your marketing company has reliable projections about your income and ability to grow and expand. 

A Niche Content Agency is More than a Writer

A content agency is specialized in producing great content for their clients, but that doesn’t mean that we only have writers. Instead, McDonald Content Solutions works with writers, editors, and project managers. This means that you get an entire writing arm added to your agency through a single point of contact. How much value would it add to your company to be able to bring on an entirely new and professional team without having to worry about supervision, hiring, and training? Additionally, we have the entire process of producing our content down to an art. We work to ensure that we live up to our motto: Medical Content Simplified

Not Everyone is a Writer

While many people dabble in writing, mastering the art of writing is something that very few people can succeed in. Unfortunately, the writing market is saturated with individuals who believe they can write. At McDonald Content Solutions, we only hire writers who have demonstrated the highest level of medical writing. Once we bring them on board, they must undergo a rigorous training process. That means that you get amazing content from our team every single time. Call or email today to see how we can help your team. 

 

healthcare content

4 Ways to Tell that Your Healthcare Content Needs an Update

If you have been looking over your website recently, you might think that your website’s overall appearance is outdated. While you may see design issues that look worn out, do you give your healthcare content the same focus? While a website redesign does not automatically mean that you need to rewrite everything, it can be a great time to bolster your existing content. At the same time, your website might look fantastic, and you’ll still need to add some fresh content. 

Of course, if you aren’t sure that you need to emphasize your content, here are a few ways that you can see through the fog. 

Low or Decreasing Organic Traffic

While your content should be informative and engaging for your audience, it needs to do double duty. One of the purposes of having content on your website is to help search engines find the most relevant websites based on search terms. 

Google and other search engines are continually tweaking and refining the algorithms to identify the best sites to meet the user’s needs. If your website has never had significant organic traffic, or you’ve seen a decline in website visitors, it may be time for a rewrite. While you can attempt to tackle this work independently, you may be better suited to work with a professional that understands the current trends. 

Your Competitors Have More Healthcare Content

Go online and type in search terms that you think are relevant to your industry. Take a look at the first few websites that populate in your search. Compare the length of their medical content (blogs, landing pages, white papers, press releases). See how frequently they post blogs. How full is their content library? These are all clues to how you can improve your approach. It is likely that competitors that rank higher than you have full websites, post regularly, and have been doing it for a while. 

Many professionals suggest that content can take between 6 and 18 months to begin working, much less to dominate your field. 

Shifting Tone

Building a library of healthcare content is hard work. It doesn’t just take time, but dedication and an ability to understand and relay complex healthcare information to general audiences. Unfortunately, that is frequently completed by many different people. While a team approach can often be helpful to accomplish such big tasks, it can also affect the flow of your overall message. 

People tend to use different writing approaches, and having several voices appearing on your website can leave your readers feeling confused and frantic. In contrast, a consistent and flowing message can help to build trust and rapport with your audience. 

You Only Write Something to Solve a Past Problem

When we conduct an initial review of our client’s websites, we often see that their posts are reactive. Your patients want you to understand what they need before they do. Creating regular content on topics that are pertinent to your community is critical. If you’ve just completed a new training or acquired a cutting-edge piece of equipment, make sure that your patients know! In this way, they’ll see that you can take care of all of their existing problems and even prevent issues. 

Repairing Your Healthcare Content

Being able to produce content that fits all of these requirements can feel daunting. Fortunately, McDonald Content Solutions offers a full staff of professional writers that can help you. If you’ve been considering revamping your current medical content, call, email, or text today! We’d love to help you get your content working, so you can focus on what matters – your patients