Healthcare Blog, Medical Blog, Healthcare Content Agency

Top 5 Writing Tips for Your Healthcare Blog

Developing appropriate topics to help connect your medical practice with your patients can feel like a daunting task. While you might have a few ideas for initial topics, writer’s block can frequently set in pretty quickly. To help keep your healthcare blog operational and connecting with prospective patients, follow these tips to produce meaningful healthcare content and educate your community. 

Allow Healthcare Blog Topics to Strike Anytime

You don’t always have to be working on your medical blog to suddenly be struck with the next brilliant idea that your audience might NEED to know. For that reason, it is important to keep tools nearby so you can quickly capture your ideas when creativity strikes. Several people keep notepads and pens strategically placed around their homes, cars, or office. Additionally, small pocket notebooks can be kept with you at all times so that if your next patient gives you a brilliant idea for a topic that you don’t have to run out before you forget. 

Curate Your Photo Library

Healthcare blogs have a variety of different purposes, and this idea has multiple benefits. Your online healthcare content is designed to help connect and educate your audience. One of the most significant benefits of using personal photos is building initial trust with prospective patients before they ever set foot in your practice. 

Additionally, capturing your photography helps to eliminate using stock photos but can also help to inspire some of your following blog topics. With today’s digital technology, many phones can capture excellent quality images that you can use on your website. That means that you don’t even need specialized photography skills to capture some great moments. Just a note for medical professionals, be sure that your photos don’t catch any sensitive patient information.

Identify Your Goals

While writing on just about any topic can be interesting to some people, be sure that you keep your prospective patients in mind. Instead of writing about an obscure medical practice or healthcare topic, consider ensuring that your issues are relevant to your audience. As summer nears, many doctors focus on heat-related injuries and their avoidance. These are good practices to use to make sure that your community benefits from your efforts. 

Make it Interactive for Your Patients

Being able to draw your audience into your work and allowing them to take an active role in your practice can help to increase trust and buy-in from your audience. Consider adding a fun poll question into a blog, or make sure to ask for comments in the section below. However, if you ask for comments, be sure to continue your interaction after your blog has posted. Also, as mentioned before, be sure to avoid potential questions that might expose private patient information to your audience. 

Make Your Healthcare Content Creation Strategy Personal

Coming up with a long-term healthcare content creation strategy can help you stay focused on your overall goals. You can double down on this approach by making your content personal to you. While your patients come to you for your unique expertise, it doesn’t hurt to pull back the curtain a bit and let them see into your life. Consider writing topics on “a day in the life” that covers you and your staff. You can also include short stories or blurbs about a pet, child, or your hobbies. Making efforts to allow your patients to see you as a person rather than just a doctor helps build personal rapport. 

Think About Using a Healthcare Content Agency

Of course, this approach can take some considerable time and energy. If you are a busy medical professional, coming up with a long-term strategy can feel daunting enough, but finding the time to write and execute your blog posts can be impossible. At McDonald Content Solutions, our professional staff can help capture your voice and connect with your audience. We work with our clients to ensure that they get meaningful content that helps show their work positively. If you would like some additional help to get your story in front of your community, contact us today

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The 2020 Healthcare Outlook

It’s crucial to stay on the latest trends within your field, especially when working in the healthcare industry. Healthcare professionals are responsible for understanding the newest technologies and staying abreast of modern research. 

McDonald Content Services is committed to adjusting your content strategies to meet your patient needs. 

The Covid-19 Era

While 2019 closed out with hints of the major pandemic, the continued strain on everyday life has only furthered the need for medical assistance. Additionally, Coronavirus has altered how people are visiting the doctor. 

Many patients that recognize they are in higher-risk categories are scaling back on elective procedures and routine doctor visits. However, if you can offer telehealth services for your patients, you may be in higher demand than ever. 

The uncertainty of living with a  pandemic and changing local and federal guidelines has pushed many patients to research medical help online. The increased stresses have also increased the need for mental health professionals. 

Managing Healthcare Consumerism

There is a rise in private practices opening for specialized and general practitioners across the board. This increase means that every practice is in a battle to attract patients. Some of the issues that ranked the highest for patient satisfaction were: 

Patient Satisfaction – The overall experience for patients is a big issue. It is important to streamline every [part of your practice to ensure that scheduling, appointment arrivals, wait times, and bedside manner is flawless from a patient perspective. 

Review Your Service Options – It may be time for you to send out questionnaires for your patients to get valuable feedback. Are your current offerings capturing everything that your patients want? It is also essential to evaluate if bringing on new equipment is necessary. In some instances, it may only take up precious capital and space in your office. 

Make it Better – Patients are always concerned about the costs of services, so if you can lower your expenses to gain a competitive edge, that can be a great strategy. If you cannot reduce costs, you can look for ways to improve your patients’ experience or ease of service. Can you offer telemedicine for appointments? If so, you can tout the time and financial savings by eliminating the commute. 

Manage Your Marketing

Many large healthcare organizations have recognized the value of utilizing digital marketing strategies. They update their websites, optimize the content to ensure that patients find what they are looking for, and increase their rankings on search engines. Large organizations will look to maintain a competitive advantage by outsourcing significant portions of their work to content agencies. 

Small agencies can also take advantage of hiring content agencies. However, they should look for companies that specialize in the medical field. These agencies can work with you to build an appropriate strategy to reach your local market and increase your visibility and patient satisfaction. 

Whether you’re a juggernaut in your medical region, or a single practitioner office, McDonald Content Solutions has the right strategy and price to meet your needs. We offer a variety of services to ensure that your patients get the information they want. Contact us today to structure a free personalized quote. We’re so confident in the work that your first blog is on us!