Healthcare Blog, Medical Blog, Healthcare Content Agency

Top 5 Writing Tips for Your Healthcare Blog

Developing appropriate topics to help connect your medical practice with your patients can feel like a daunting task. While you might have a few ideas for initial topics, writer’s block can frequently set in pretty quickly. To help keep your healthcare blog operational and connecting with prospective patients, follow these tips to produce meaningful healthcare content and educate your community. 

Allow Healthcare Blog Topics to Strike Anytime

You don’t always have to be working on your medical blog to suddenly be struck with the next brilliant idea that your audience might NEED to know. For that reason, it is important to keep tools nearby so you can quickly capture your ideas when creativity strikes. Several people keep notepads and pens strategically placed around their homes, cars, or office. Additionally, small pocket notebooks can be kept with you at all times so that if your next patient gives you a brilliant idea for a topic that you don’t have to run out before you forget. 

Curate Your Photo Library

Healthcare blogs have a variety of different purposes, and this idea has multiple benefits. Your online healthcare content is designed to help connect and educate your audience. One of the most significant benefits of using personal photos is building initial trust with prospective patients before they ever set foot in your practice. 

Additionally, capturing your photography helps to eliminate using stock photos but can also help to inspire some of your following blog topics. With today’s digital technology, many phones can capture excellent quality images that you can use on your website. That means that you don’t even need specialized photography skills to capture some great moments. Just a note for medical professionals, be sure that your photos don’t catch any sensitive patient information.

Identify Your Goals

While writing on just about any topic can be interesting to some people, be sure that you keep your prospective patients in mind. Instead of writing about an obscure medical practice or healthcare topic, consider ensuring that your issues are relevant to your audience. As summer nears, many doctors focus on heat-related injuries and their avoidance. These are good practices to use to make sure that your community benefits from your efforts. 

Make it Interactive for Your Patients

Being able to draw your audience into your work and allowing them to take an active role in your practice can help to increase trust and buy-in from your audience. Consider adding a fun poll question into a blog, or make sure to ask for comments in the section below. However, if you ask for comments, be sure to continue your interaction after your blog has posted. Also, as mentioned before, be sure to avoid potential questions that might expose private patient information to your audience. 

Make Your Healthcare Content Creation Strategy Personal

Coming up with a long-term healthcare content creation strategy can help you stay focused on your overall goals. You can double down on this approach by making your content personal to you. While your patients come to you for your unique expertise, it doesn’t hurt to pull back the curtain a bit and let them see into your life. Consider writing topics on “a day in the life” that covers you and your staff. You can also include short stories or blurbs about a pet, child, or your hobbies. Making efforts to allow your patients to see you as a person rather than just a doctor helps build personal rapport. 

Think About Using a Healthcare Content Agency

Of course, this approach can take some considerable time and energy. If you are a busy medical professional, coming up with a long-term strategy can feel daunting enough, but finding the time to write and execute your blog posts can be impossible. At McDonald Content Solutions, our professional staff can help capture your voice and connect with your audience. We work with our clients to ensure that they get meaningful content that helps show their work positively. If you would like some additional help to get your story in front of your community, contact us today

5 Skills of Professional Medical Ghostwriting

Building your medical practice’s website ensures that you have an online presence that allows potential patients to find you. Once your site is live, the real work begins to ensure that you provide the stories that connect your audience with your work. Of course, you’re busy caring for patients, and creating informational yet relevant content can easily slip your schedule. Like most medical practices, if you have fallen into this trap, consider hiring a professional writer to create content using medical ghostwriting.

Experience in the Medical Ghostwriting Industry

Many content agencies focus on any paying client they can get. While this strategy can help to reel in business for the agency, it leaves you with a poor product. Medical content can be tricky. Patients depend on accurate and understandable medical content. However, the content on your website is only as good as the writer.

Professional writers in the medical industry need to have a proven background. The translation of nuanced medical language is critical for your patient’s understanding. If you are looking for a medical writer, be sure to ask if they have handled projects similar to yours. It is always okay to ask for relevant samples of their writing.

Unfortunately, just about everybody believes that they have what it takes to be a professional writer. While this might be okay in other industries, your patients look to your website for authoritative and informative material. Education is another important factor to consider.

At McDonald Content Solutions, we only employ writers with a minimum of three years of medical writing background and hold a minimum of a Bachelor’s degree in English or related fields. All of our editorial staff and fact-checkers hold a postgraduate degree. This means that our team has to have the ability to conduct thorough research and utilize critical thinking to translate scientific articles into meaningful content for your audience.

Effective Communication

Of course, the best ideas are useless if your audience does not understand the point. When you are looking for writers, ensure that they write in straightforward terms. McDonald Content Solutions utilizes a multi-stage approach that guarantees that our content is factually and grammatically correct and has a suitable readability score for your clientele.

Top-Notch Research Skills

The best medical writers don’t regurgitate information that is readily available on the market. Just as your medical practice maintains continuing education to stay relevant, writers have to research and understand the cutting-edge technologies that are developed every day. This allows our team to keep you ahead of the competition because of their diligent research abilities.

Ability to Capture Your Voice 

In today’s market, your patients do not come to your website to be talked into a sale. Instead, they already know that they need your services. They may have been referred to you for a specific condition or diagnosis. One of our most popular offerings utilizes medical ghostwriting. When you use our ghostwriting services, our staff will make sure that we convey the information in a manner that sounds like you. We connect you with your patients through your stories and experiences.

Proven Results

You need a team with a track record of helping other medical professionals build and maintain their websites. Always ask for relevant samples of writing. However, be aware that many professional writers produce work under an NDA (non-disclosure agreement) that protects their clients’ anonymity and may not be available for your review.

Contact Us for Medical Ghostwriting Services

At McDonald Content Solutions, we specialize in medical content to help practices just like yours. Contact us today to discuss how we can meet your needs.