Niche medical writing

Why You Should Avoid Generalist Writers

Hiring someone to write content for your business can involve some level of risk until you get to know the person or company you hire. You must find someone who will earn your trust by delivering medical content to engage your readers with the ideas and terminology that apply to healthcare content writing. If you hire a general writer, you run the risk of getting someone who has to spend additional time researching the subject you ask them to write about, and this may strain them in meeting your deadlines, getting you both off on the wrong foot. 

Some general writers will not know how to appeal to your audience simply because they know too little about your audience and have no experience relating to them. From the general writers’ perspective, they may not have much interest in your industry and therefore find it a subject they are not good at.

Strengths of a Niche Writer

A healthcare content agency understands your audience because they have written for them in the past. They also understand the concepts and ideas behind the medical content that will educate your readers and earn their trust in you. When you hire a healthcare content agency, you can be more certain your deadlines will be met because they already know the subject matter, so that they will spend less time researching and more time perfecting the language that will capture your audience. 

A healthcare content agency knows all the ins and outs of the medical industry because they have found a personal interest in it. Over time, applying this interest has gained their in-depth knowledge about the topics your readers want to know more about. This is important because engaging the interest of your readers is the first step in selling them your product or service.

Let Us Help You With Your Medical Content

You can save yourself valuable time finding the right fit for your healthcare content writing needs by contacting a healthcare content agency that already understands the unique challenges and needs of the medical industry. At McDonald Content Solutions, we are passionate about healthcare content writing, so we only focus on this niche. Contact us today, and we will help you establish a better online presence that will allow your customers to know and trust your services. 

  

 

The Importance of Having a Medical Blog

As medical professionals move forward in the information age, they are relying more on technology to drive their businesses. Even healthcare providers that offer essential healthcare services to the public need to rely on digital technology that will create a noticeable online presence. Most Doctors, for example, are too busy with treating patients or keeping their facilities running to think about the importance of having a medical blog or its ongoing content. 

What A Blog Can Do for Medical Professionals

A Medical blog can help you connect with your audience, and the right healthcare content agency can help you make that connection by speaking the language that has been time-tested and proven to work. One of the first things that healthcare content marketing professionals consider is “who exactly is that audience”? Healthcare content agencies know that a common mistake among most clinicians is that they write to the people they relate to most, which is their peers. A healthcare content agency understands the language of your patients and will create healthcare content writing that catches their attention and brings them to you so that your business can thrive.

A Medical Blog Can Educate Your Audience

Healthcare content marketers are skilled at educating their audience in ways they can relate to because all good marketers know that an educated audience is more likely to choose your product or service. Most people will appreciate what they learn and will be more likely to reach out to you. 

Another benefit to educating your audience is that certain keywords can be embedded within the content, and this will improve your ranking on search engines so that people will find you when conducting a search. It is also important to keep adding new blog entries because this will further improve your ranking by letting Google know your site is still active. 

Your Blog Helps Build Trust with Your Patients

As you continue to blog and increase your online presence, you will also increase how much medical content search engines have to crawl and index. As more useful information from your blog appears on internet search results, it will show your audience that you are a trusted source. The more they know and trust you, the more your organization can grow.

Contact Us Today 

If you are looking for a healthcare content agency that can drive traffic to your organization, McDonald Content Solutions has over ten years of experience specializing in medical content that delivers results. Whether you are appealing to other businesses or you are looking for a strategy to reach those who need care, let us speak for you so that you can get back to the business you specialize in and while we do what we are best at.

 

Our Top 5 Tips to Select Healthcare Blog Topics

If you have recently built a website for your practice, you may have decided that operating a healthcare blog is a great approach to build your website. Additionally, your blog can serve as an avenue to connect with your patients to deliver news about updates to your practice, new procedures, or general information. While you might begin your blog with some great ideas, how do you manage writer’s block and choose the best topics for your audience? At McDonald Content Solutions, we want to see your practice thrive, and that’s why we developed this article to help you keep great content flowing and prospective patients or clients coming through your doors. 

Build Your Healthcare Blog by Listening to Your Audience

When you have patients who consistently ask the same questions, it is usually a sign that you have a topic for a blog. You can change the format of a blog based on your needs, but sometimes a FAQ (Frequently Asked Questions) approach can help you deliver great information on a variety of different topics. 

However, if you also have a question that continues to arise that requires a more in-depth answer, consider devoting an entire blog post to answering that single question. Using patient questions as a starting point, you know that your content will benefit your audience from the minute you hit publish. 

Write a Blog that Covers a New Procedure or Equipment

If you have recently invested in additional education or equipment for your office, your blog can be a great avenue to help spread the word. Your blog can get a little more detailed. While you might not be able to discuss the procedure at every appointment, the blog can help educate patients who may be interested in a procedure. They will be more likely to schedule an appointment that specifically utilizes this new technique for their benefit. 

Look at the Calendar and Discuss Upcoming Events

While looking at a general calendar can help with some specific ideas about holidays or seasonal issues pertinent to your practice, we encourage you to go deeper. Instead of looking at a desk calendar, consider looking at a list of upcoming events in your area. If you’re a chiropractor, is there a physical event, like a fun run, that many of your patients might race? If so, consider writing a blog about the benefits of chiropractic adjustments in advance and after physical activity to help keep people healthy. 

Additionally, by utilizing some keyword research, you may get an increase in traffic to your website that specifically surrounds this event. If a particular type of event attracts people that are more likely to be interested in your service, this can be a massive benefit to your bottom line. 

Introduce Healthcare Staff

Creating blogs that introduce new or current staff members to your audience can help build rapport with your local community. If your patients know the people who work in your office, they may find that they enjoy coming to your office more frequently or that they are less likely to cancel appointments. When you write about your staff, include pertinent practice information, such as education, background, or why they entered their position. However, you can also have some personal information about them. That may include hobbies, interests, or even their pets. Of course, be sure to work closely with staff to include information that they are comfortable discussing. 

Discuss Pricing

You will likely find differing opinions about discussing pricing. One of the biggest reasons to consider blogging about price is because your patients are already searching for it. While you don’t necessarily have to outline the bottom line cost for a procedure in your healthcare blog, you should be sure to include some information that discusses some of the general ideas or practices behind pricing or billing. When you have information on your blog that already matches what people are searching for, more people can be exposed to your practice. Additionally, when your audience is searching for the price of a procedure, they are generally more likely to purchase soon. 

Bring on Our Healthcare Content Agency

We hope that the ideas that we’ve outlined are a great way to build your blog and get valuable information into the hands of your audience. However, if you’re struggling to create engaging healthcare content, consider reaching out to us. We have a team of writers and editors that are ready to tackle your healthcare content writing. We can work with you to write about topics that you know are interesting to your audience, or we can develop a content strategy that is unique to your business and local community to help bring more patients through your doors. Call us today to get started! 

content types

Content Types and Why They Matter

If you want to get your message to connect, you have probably been looking at different approaches. There are many different forms of writing that you can use, but each has a specific purpose. It is important to understand your goals before you start your content strategy. That’s why we created a short introduction to a few content types and why they are beneficial.

Blogging

One of the most common content types out there is blogging. Blogging is huge in the digital world. However, when you think of blogs, it’s not just for posting up cute cat pictures or documenting your recent travels and then being able to share that with all of your friends. Instead, many businesses are seeing the importance of blogging about their specific industry. Blogs offer a few critical benefits: 

  • They are fast resources to spread information to a wide audience on your website. Blogs tend to range between 300-2000 words. 
  • Blogs are quickly found and utilized by Google to help rank your website for organic searches.
  • This form of content can cover various topics and increase your audience interactions when utilized regularly. 
  • Blogs tend to be one of the most cost-effective means of advertising.

There are a few other things that you should consider when starting a blog on your professional website. Consistency is a major factor in building a blog that has a maximum impact. Some professionals blog once a quarter and other businesses put out multiple blogs every single day. The key is to know what is necessary for your audience and stick to it. 

For additional benefit, you should also consider other ways to create effective medical content to get the most value. These include backlinking to your website, utilizing SEO and keyword research, and including a CTA (call to action) that helps to drive sales of your product or service. 

Ebooks

Ebooks are a great way to bring value to your audience but are also one of the longest forms of content types out there. They are often used as an enticement to get people to give you their contact information or provide supplemental information. Many healthcare professionals utilize ebooks to cover topics that their patients may have been recently diagnosed with. 

Ebook content can range anywhere from about five pages to 50 pages in length, especially if you consider utilizing a layout that is full of images, graphs, and other charts. Ebooks must have value for your audience. Ebooks on relevant topics will increase your credibility and trustworthiness, while missing the mark will make you appear unprofessional and out of touch. 

Typically, this form of content is more time-consuming than other options. For this reason, many individuals choose to hire a professional writer to handle this task. Of course, to ensure that you add value to your work, it’s important to use writers who specialize in your field. 

Press Releases

This content is designed to be pushed out to other publications. A press release should spread the word about something big that’s happening in your office. Is your office the first in the area to start using a cutting edge medical approach? Have you been published in a major publication for your expertise? Is your office expanding to a new location or bring on a phenomenal new staff member? If any of these is pertinent to you, a press release could be the perfect way to make sure you get the recognition. 

Additionally, well-written press releases can create additional media. Press releases commonly produce requests from news agencies or local publications that want to run a story. While many practices attempt to write press releases without a professional’s help, this is one of the most important content pieces. You can’t afford to get it wrong. Without the proper tone or editing, your press release can become a PR nightmare.

Website Content

New or outdated websites need to ensure that they have the best information on all of their pages. Over time, some content can become dated or irrelevant. If you’re building a new website, then you need to make sure that your launch produces a website that looks full, authoritative, and provides valuable information for your patients. 

Website content helps to explain every step and angle of your practice. You will want to have a page that explains each of the medical and healthcare procedures you offer. Additionally, you probably want to build rapport with your potential clientele. We find that staff biographies, mission statements, and discussions about why your community is important to you help connect your audience with your practice. 

 

Let Us Handle Your Content

There are a variety of t content types and approaches for every practice. However, content that isn’t properly used or optimized for your specific practice can be ineffective. Even worse, content that isn’t well-written can make you appear unprofessional and sloppy. If you’re considering creating any type of medical content for your practice, contact us today. We have a team of fully vetted writers that are ready to tackle your healthcare content needs!

private practice

How Private Practice Physicians Can Use Their Blog to Reach Patients

All of your years of hard work and determination have finally paid off. You have your very own private practice, and you’re ready to serve patients. But maybe it’s not been so easy to get people into your office. The truth is, people, rely on the web to find the doctor that will become the medical provider for themselves in their family. You have to ask yourself, what does your web presence say about you?

Your Blog Matters

It may feel tedious and even overwhelming to create and manage your blog. However, a blog is helpful to your private practice for more reasons than one. Not only does it drive traffic to your site, but it is also how people can get to know you and the type of medical care that you offer. You can use your blog as a marketing tool and as a way to introduce yourself to potential patients.

Let’s go over some of the things you can do to ensure that your blog is doing the most work for your private practice.

Consistency is Key

Sometimes busy professionals get so mired down in what they should write that they miss the opportunity to write anything at all. Posting regularly and consistently will help with engagement and demonstrate to your site visitors that you’re invested in staying current. Whether you post once a week, or several times a week, the trick is to make sure you make a goal and reach it consistently.

Post Quality Content

Typos and grammatical mistakes don’t have a place on your blog. Ensure that your post’s content is of the highest quality and is relevant to your audience. Consider posting a variety of content that focuses on services you offer, tidbits of information about you and your staff, or industry news that your patients may find helpful.

Hire Someone to Help

If you can’t keep your website updated on your own, then reach out to someone who can. At McDonald Content Solutions, we are dedicated to helping private practices just like yours. Reach out to us today to create a customized content plan to get your website looking its best. We look forward to working with you!