Niche medical writing

Why You Should Avoid Generalist Writers

Hiring someone to write content for your business can involve some level of risk until you get to know the person or company you hire. You must find someone who will earn your trust by delivering medical content to engage your readers with the ideas and terminology that apply to healthcare content writing. If you hire a general writer, you run the risk of getting someone who has to spend additional time researching the subject you ask them to write about, and this may strain them in meeting your deadlines, getting you both off on the wrong foot. 

Some general writers will not know how to appeal to your audience simply because they know too little about your audience and have no experience relating to them. From the general writers’ perspective, they may not have much interest in your industry and therefore find it a subject they are not good at.

Strengths of a Niche Writer

A healthcare content agency understands your audience because they have written for them in the past. They also understand the concepts and ideas behind the medical content that will educate your readers and earn their trust in you. When you hire a healthcare content agency, you can be more certain your deadlines will be met because they already know the subject matter, so that they will spend less time researching and more time perfecting the language that will capture your audience. 

A healthcare content agency knows all the ins and outs of the medical industry because they have found a personal interest in it. Over time, applying this interest has gained their in-depth knowledge about the topics your readers want to know more about. This is important because engaging the interest of your readers is the first step in selling them your product or service.

Let Us Help You With Your Medical Content

You can save yourself valuable time finding the right fit for your healthcare content writing needs by contacting a healthcare content agency that already understands the unique challenges and needs of the medical industry. At McDonald Content Solutions, we are passionate about healthcare content writing, so we only focus on this niche. Contact us today, and we will help you establish a better online presence that will allow your customers to know and trust your services. 

  

 

Our Top 5 Tips to Select Healthcare Blog Topics

If you have recently built a website for your practice, you may have decided that operating a healthcare blog is a great approach to build your website. Additionally, your blog can serve as an avenue to connect with your patients to deliver news about updates to your practice, new procedures, or general information. While you might begin your blog with some great ideas, how do you manage writer’s block and choose the best topics for your audience? At McDonald Content Solutions, we want to see your practice thrive, and that’s why we developed this article to help you keep great content flowing and prospective patients or clients coming through your doors. 

Build Your Healthcare Blog by Listening to Your Audience

When you have patients who consistently ask the same questions, it is usually a sign that you have a topic for a blog. You can change the format of a blog based on your needs, but sometimes a FAQ (Frequently Asked Questions) approach can help you deliver great information on a variety of different topics. 

However, if you also have a question that continues to arise that requires a more in-depth answer, consider devoting an entire blog post to answering that single question. Using patient questions as a starting point, you know that your content will benefit your audience from the minute you hit publish. 

Write a Blog that Covers a New Procedure or Equipment

If you have recently invested in additional education or equipment for your office, your blog can be a great avenue to help spread the word. Your blog can get a little more detailed. While you might not be able to discuss the procedure at every appointment, the blog can help educate patients who may be interested in a procedure. They will be more likely to schedule an appointment that specifically utilizes this new technique for their benefit. 

Look at the Calendar and Discuss Upcoming Events

While looking at a general calendar can help with some specific ideas about holidays or seasonal issues pertinent to your practice, we encourage you to go deeper. Instead of looking at a desk calendar, consider looking at a list of upcoming events in your area. If you’re a chiropractor, is there a physical event, like a fun run, that many of your patients might race? If so, consider writing a blog about the benefits of chiropractic adjustments in advance and after physical activity to help keep people healthy. 

Additionally, by utilizing some keyword research, you may get an increase in traffic to your website that specifically surrounds this event. If a particular type of event attracts people that are more likely to be interested in your service, this can be a massive benefit to your bottom line. 

Introduce Healthcare Staff

Creating blogs that introduce new or current staff members to your audience can help build rapport with your local community. If your patients know the people who work in your office, they may find that they enjoy coming to your office more frequently or that they are less likely to cancel appointments. When you write about your staff, include pertinent practice information, such as education, background, or why they entered their position. However, you can also have some personal information about them. That may include hobbies, interests, or even their pets. Of course, be sure to work closely with staff to include information that they are comfortable discussing. 

Discuss Pricing

You will likely find differing opinions about discussing pricing. One of the biggest reasons to consider blogging about price is because your patients are already searching for it. While you don’t necessarily have to outline the bottom line cost for a procedure in your healthcare blog, you should be sure to include some information that discusses some of the general ideas or practices behind pricing or billing. When you have information on your blog that already matches what people are searching for, more people can be exposed to your practice. Additionally, when your audience is searching for the price of a procedure, they are generally more likely to purchase soon. 

Bring on Our Healthcare Content Agency

We hope that the ideas that we’ve outlined are a great way to build your blog and get valuable information into the hands of your audience. However, if you’re struggling to create engaging healthcare content, consider reaching out to us. We have a team of writers and editors that are ready to tackle your healthcare content writing. We can work with you to write about topics that you know are interesting to your audience, or we can develop a content strategy that is unique to your business and local community to help bring more patients through your doors. Call us today to get started! 

Healthcare Blog, Medical Blog, Healthcare Content Agency

Top 5 Writing Tips for Your Healthcare Blog

Developing appropriate topics to help connect your medical practice with your patients can feel like a daunting task. While you might have a few ideas for initial topics, writer’s block can frequently set in pretty quickly. To help keep your healthcare blog operational and connecting with prospective patients, follow these tips to produce meaningful healthcare content and educate your community. 

Allow Healthcare Blog Topics to Strike Anytime

You don’t always have to be working on your medical blog to suddenly be struck with the next brilliant idea that your audience might NEED to know. For that reason, it is important to keep tools nearby so you can quickly capture your ideas when creativity strikes. Several people keep notepads and pens strategically placed around their homes, cars, or office. Additionally, small pocket notebooks can be kept with you at all times so that if your next patient gives you a brilliant idea for a topic that you don’t have to run out before you forget. 

Curate Your Photo Library

Healthcare blogs have a variety of different purposes, and this idea has multiple benefits. Your online healthcare content is designed to help connect and educate your audience. One of the most significant benefits of using personal photos is building initial trust with prospective patients before they ever set foot in your practice. 

Additionally, capturing your photography helps to eliminate using stock photos but can also help to inspire some of your following blog topics. With today’s digital technology, many phones can capture excellent quality images that you can use on your website. That means that you don’t even need specialized photography skills to capture some great moments. Just a note for medical professionals, be sure that your photos don’t catch any sensitive patient information.

Identify Your Goals

While writing on just about any topic can be interesting to some people, be sure that you keep your prospective patients in mind. Instead of writing about an obscure medical practice or healthcare topic, consider ensuring that your issues are relevant to your audience. As summer nears, many doctors focus on heat-related injuries and their avoidance. These are good practices to use to make sure that your community benefits from your efforts. 

Make it Interactive for Your Patients

Being able to draw your audience into your work and allowing them to take an active role in your practice can help to increase trust and buy-in from your audience. Consider adding a fun poll question into a blog, or make sure to ask for comments in the section below. However, if you ask for comments, be sure to continue your interaction after your blog has posted. Also, as mentioned before, be sure to avoid potential questions that might expose private patient information to your audience. 

Make Your Healthcare Content Creation Strategy Personal

Coming up with a long-term healthcare content creation strategy can help you stay focused on your overall goals. You can double down on this approach by making your content personal to you. While your patients come to you for your unique expertise, it doesn’t hurt to pull back the curtain a bit and let them see into your life. Consider writing topics on “a day in the life” that covers you and your staff. You can also include short stories or blurbs about a pet, child, or your hobbies. Making efforts to allow your patients to see you as a person rather than just a doctor helps build personal rapport. 

Think About Using a Healthcare Content Agency

Of course, this approach can take some considerable time and energy. If you are a busy medical professional, coming up with a long-term strategy can feel daunting enough, but finding the time to write and execute your blog posts can be impossible. At McDonald Content Solutions, our professional staff can help capture your voice and connect with your audience. We work with our clients to ensure that they get meaningful content that helps show their work positively. If you would like some additional help to get your story in front of your community, contact us today

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Topics You Should Write About on Your Physician Blog

Today’s healthcare providers understand the importance of connecting with their audience. A growing number of healthcare practices have started setting up and maintaining a physician blog. While blogs can be great methods of helping you reach your patients, it can be challenging to develop blog topics. There are a few key points that you should consider before you even brainstorm topics, so let’s walk through that issue first. 

A Physician Blog Improves Patient Trust

Establishing a knowledgeable blog helps patients get a feel for your professionalism before they schedule their first appointment. Today’s market isn’t searching for merely the best doctors or healthcare staff, but they want to connect with their providers. Blogs are a great way to allow prospective patients to see what makes your practice different. 

Blogging Increases Your Visibility

While many physicians want to write blogs that help patients understand issues they may be facing, one of the side benefits is increasing your website’s ranking and visibility. SEO (or search engine optimization) is a strategy used to help search engines find relevant medical content. Creating blogs that cover topics that answer questions can increase your visibility and the likelihood that people will click on your website. Hopefully, the more people you have clicking on your website will translate to more patients walking through your door! 

Having a Physician Blog is Free but Takes Time

There are two different tactics that most marketing companies take to help drive traffic to your page. One of these is paid advertising, also called cost per click (or CPC). While CPC advertising can result in traffic coming to your website almost immediately, it can be expensive, and the benefits of utilizing this strategy don’t hang on forever. 

The second method of increasing traffic to your website is through organic traffic, and this is where your blog and website content is crucial. Google (and other search engines) utilize sophisticated algorithms to calculate which sites get ranked. The higher you’re ranked, the more likely you are to increase website traffic. While the Google algorithm is constantly changing (and the details are strictly confidential to prevent cheating), certain factors are known to help improve your ranking. Google utilizes over 200 different known factors to help weed out bad websites and increase websites that are more likely to answer somebody’s search query. 

However, without having extensive knowledge or training in SEO and the Google algorithm, you should blog about the questions that are asked. Additionally, you want to ensure that you give a great response that answers the original search term. 

While CPC methods will bring people to your site almost immediately, organic methods take a minimum of six months, but traditionally more along the lines of 9-24 months. This approach takes longer to build but its effects last longer than CPC methods. 

Getting to the Topics

Now that we’ve covered some of the background information, let’s get you on the path to creating great blogs! While you should always keep an ear out for the questions your patients are asking, if you’ve run out of some of that creative mojo for your healthcare blog, we’ll get you kickstarted. 

Business Updates 

Updating individuals on what is happening in your office is a great chance to create valuable medical content. You can include updates on new training or equipment, staff changes, office moves, or a new piece of research. These topics can help build rapport and offer some insight that patients might not otherwise notice. It’s an excellent opportunity to tout some of your recent successes. 

Industry Reviews and Updates

While this information can be great for your patients to know and understand, simply having relevant and up-to-date information on your website can show patients that you continue to be involved in the community. Some of these updates can help your patients understand the changing medical industry and how they may want to structure their care. 

“How To” Guides

Of course, not all of your patients need to come into your office for every issue they face. If you can tackle some generic issues or give some tips for your clientele, you’ll be on your way to establishing trust. Veterinarians could create blogs about general pet care and grooming. Chiropractors may target general exercises for joint health. 

Patient Stories

Patient stories are great to demonstrate your involvement with the community. You can also use these stories to illustrate your treatment and success in a more meaningful way. Of course, be cautious of HIPPA violations and be sure that your patient is aware that you are using their story. 

Conclusions

Building an excellent physician blog is a great way to improve your website’s visibility and build credibility with your community. However, this approach takes a significant amount of time and effort. If you’re considering starting a blog, but you’d like to have the help of a professional medical content writer, contact us today. We offer professional content that helps you focus on more important things — your patients.