The Importance of Having a Medical Blog

As medical professionals move forward in the information age, they are relying more on technology to drive their businesses. Even healthcare providers that offer essential healthcare services to the public need to rely on digital technology that will create a noticeable online presence. Most Doctors, for example, are too busy with treating patients or keeping their facilities running to think about the importance of having a medical blog or its ongoing content. 

What A Blog Can Do for Medical Professionals

A Medical blog can help you connect with your audience, and the right healthcare content agency can help you make that connection by speaking the language that has been time-tested and proven to work. One of the first things that healthcare content marketing professionals consider is “who exactly is that audience”? Healthcare content agencies know that a common mistake among most clinicians is that they write to the people they relate to most, which is their peers. A healthcare content agency understands the language of your patients and will create healthcare content writing that catches their attention and brings them to you so that your business can thrive.

A Medical Blog Can Educate Your Audience

Healthcare content marketers are skilled at educating their audience in ways they can relate to because all good marketers know that an educated audience is more likely to choose your product or service. Most people will appreciate what they learn and will be more likely to reach out to you. 

Another benefit to educating your audience is that certain keywords can be embedded within the content, and this will improve your ranking on search engines so that people will find you when conducting a search. It is also important to keep adding new blog entries because this will further improve your ranking by letting Google know your site is still active. 

Your Blog Helps Build Trust with Your Patients

As you continue to blog and increase your online presence, you will also increase how much medical content search engines have to crawl and index. As more useful information from your blog appears on internet search results, it will show your audience that you are a trusted source. The more they know and trust you, the more your organization can grow.

Contact Us Today 

If you are looking for a healthcare content agency that can drive traffic to your organization, McDonald Content Solutions has over ten years of experience specializing in medical content that delivers results. Whether you are appealing to other businesses or you are looking for a strategy to reach those who need care, let us speak for you so that you can get back to the business you specialize in and while we do what we are best at.

 

Start Your Medical Blog During Covid-19

It’s no secret that our daily routines have been altered by Covid-19. Individuals throughout the world are being forced to either stay home or work from home. While there are definitely some drawbacks in our daily lives, this change also allows for unique opportunities. If you haven’t already, it’s time to start your medical blog!

Recent studies suggest that people across the age spectrum are spending considerably more time behind screens than our pre-coronavirus days. However, if your website is not properly updated, you could be missing out on new patients as we speak (or…read). 

Patient Research

Even before the current crisis, patients have been considerably more internet savvy. They want to make sure that they review their choices in an incredible number of ways that affect their lives. Think about the importance of online reputation when you decide where you’re researching what movie to see or where to eat out. Right now, people are even more interested in what type of medical care is out there. This alone makes for a great reason to start your medical blog. 

The choice of a medical professional is no different. While many of your potential patients come to your site because they were directly referred, your online presence can be the difference between a booked appointment or moving to your competition. 

Having an authoritative website does not mean that your patients will scroll through every one of your articles, blogs, and staff biographies. Still, it does mean that you’d better have all of that information available when they click. In addition, search engines can rank you higher if you have pertinent information spread throughout your site. Typically, the top three sites get more than 50% of the market share when it comes to clicking the link (and links on page 2 get less than 1%). Fortunately, you don’t have to rank at the top of all of Google in a worldwide sense, but you do need to outrank your local competitors. 

Building a Full Site

Google constantly changes their algorithms to discourage cheating. Previous SEO, or “search engine optimization” practices, allowed websites to “keyword stuff”. This method made it impossible to read and understand. Now, websites get punished and downranked for the practice. 

Being an authoritative voice that helps to answer the question your patient might have can actually help get you ranked higher. This means that having well-researched and concise information throughout your webpage can help you beat out some of your competitors without ever knowing a keyword. 

Go Further

To further increase your reach, you might consider bringing on your own team of professional writers. Additionally, capitalizing on the current market is critical, and medical professionals are busy! 

At McDonald Content Solutions, we only utilize medical writing professionals. At a minimum, we require that all of our writers have a Bachelor’s degree in English or a related field plus three years of medical writing experience. 

Contact us today to design a personalized content package.