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The 2020 Healthcare Outlook

It’s crucial to stay on the latest trends within your field, especially when working in the healthcare industry. Healthcare professionals are responsible for understanding the newest technologies and staying abreast of modern research. 

McDonald Content Services is committed to adjusting your content strategies to meet your patient needs. 

The Covid-19 Era

While 2019 closed out with hints of the major pandemic, the continued strain on everyday life has only furthered the need for medical assistance. Additionally, Coronavirus has altered how people are visiting the doctor. 

Many patients that recognize they are in higher-risk categories are scaling back on elective procedures and routine doctor visits. However, if you can offer telehealth services for your patients, you may be in higher demand than ever. 

The uncertainty of living with a  pandemic and changing local and federal guidelines has pushed many patients to research medical help online. The increased stresses have also increased the need for mental health professionals. 

Managing Healthcare Consumerism

There is a rise in private practices opening for specialized and general practitioners across the board. This increase means that every practice is in a battle to attract patients. Some of the issues that ranked the highest for patient satisfaction were: 

Patient Satisfaction – The overall experience for patients is a big issue. It is important to streamline every [part of your practice to ensure that scheduling, appointment arrivals, wait times, and bedside manner is flawless from a patient perspective. 

Review Your Service Options – It may be time for you to send out questionnaires for your patients to get valuable feedback. Are your current offerings capturing everything that your patients want? It is also essential to evaluate if bringing on new equipment is necessary. In some instances, it may only take up precious capital and space in your office. 

Make it Better – Patients are always concerned about the costs of services, so if you can lower your expenses to gain a competitive edge, that can be a great strategy. If you cannot reduce costs, you can look for ways to improve your patients’ experience or ease of service. Can you offer telemedicine for appointments? If so, you can tout the time and financial savings by eliminating the commute. 

Manage Your Marketing

Many large healthcare organizations have recognized the value of utilizing digital marketing strategies. They update their websites, optimize the content to ensure that patients find what they are looking for, and increase their rankings on search engines. Large organizations will look to maintain a competitive advantage by outsourcing significant portions of their work to content agencies. 

Small agencies can also take advantage of hiring content agencies. However, they should look for companies that specialize in the medical field. These agencies can work with you to build an appropriate strategy to reach your local market and increase your visibility and patient satisfaction. 

Whether you’re a juggernaut in your medical region, or a single practitioner office, McDonald Content Solutions has the right strategy and price to meet your needs. We offer a variety of services to ensure that your patients get the information they want. Contact us today to structure a free personalized quote. We’re so confident in the work that your first blog is on us! 

Start Your Medical Blog During Covid-19

It’s no secret that our daily routines have been altered by Covid-19. Individuals throughout the world are being forced to either stay home or work from home. While there are definitely some drawbacks in our daily lives, this change also allows for unique opportunities. If you haven’t already, it’s time to start your medical blog!

Recent studies suggest that people across the age spectrum are spending considerably more time behind screens than our pre-coronavirus days. However, if your website is not properly updated, you could be missing out on new patients as we speak (or…read). 

Patient Research

Even before the current crisis, patients have been considerably more internet savvy. They want to make sure that they review their choices in an incredible number of ways that affect their lives. Think about the importance of online reputation when you decide where you’re researching what movie to see or where to eat out. Right now, people are even more interested in what type of medical care is out there. This alone makes for a great reason to start your medical blog. 

The choice of a medical professional is no different. While many of your potential patients come to your site because they were directly referred, your online presence can be the difference between a booked appointment or moving to your competition. 

Having an authoritative website does not mean that your patients will scroll through every one of your articles, blogs, and staff biographies. Still, it does mean that you’d better have all of that information available when they click. In addition, search engines can rank you higher if you have pertinent information spread throughout your site. Typically, the top three sites get more than 50% of the market share when it comes to clicking the link (and links on page 2 get less than 1%). Fortunately, you don’t have to rank at the top of all of Google in a worldwide sense, but you do need to outrank your local competitors. 

Building a Full Site

Google constantly changes their algorithms to discourage cheating. Previous SEO, or “search engine optimization” practices, allowed websites to “keyword stuff”. This method made it impossible to read and understand. Now, websites get punished and downranked for the practice. 

Being an authoritative voice that helps to answer the question your patient might have can actually help get you ranked higher. This means that having well-researched and concise information throughout your webpage can help you beat out some of your competitors without ever knowing a keyword. 

Go Further

To further increase your reach, you might consider bringing on your own team of professional writers. Additionally, capitalizing on the current market is critical, and medical professionals are busy! 

At McDonald Content Solutions, we only utilize medical writing professionals. At a minimum, we require that all of our writers have a Bachelor’s degree in English or a related field plus three years of medical writing experience. 

Contact us today to design a personalized content package.