Plenty of general content agencies out there claim to write medical content. However, not all of them have the experience and the people on staff to handle your medical content creation needs. It’s important to understand the differences between a general content agency and a medical content agency. 

medical content agency

Purpose of Content Agencies

A content agency is a company that creates and manages content for its clients. A content agency will often have a team of writers, editors, and designers who work together to create high-quality content that meets the client’s needs. Each team member has their own strengths. For example, one person might excel at writing blog posts, while another might be better at editing. Content agencies focus on many types of writing, including copywriting or even social media writing. 

The Difference

A content agency’s purpose is to help businesses create and distribute interesting and useful content to their target audience. A medical content agency’s purpose is similar but focuses on the medical industry. A medical content agency staff is experienced in medical writing and perhaps even works in the medical community. This knowledge can help create accurate and informative content for those in the medical field. 

Keep in mind that this difference helps companies find someone who knows how to create high-quality content quickly and accurately without mistakes. Additionally, some general agencies may only offer people with general content expertise. In contrast, others may not specialize at all. This can lead to inconsistencies or a lack of clarity regarding what you’re looking for.

Why It Matters

It’s important to choose a content agency with experienced medical writers on staff. Writers who have worked in the medical field and deeply understand the subject matter can produce more accurate and authoritative content than those without this experience. Additionally, a general content agency may offer medical writing services but is not as likely to be staffed by medical writers or individuals with direct experience in the healthcare industry.

McDonald Content Solutions 

McDonald Content Solutions is a specialist agency focused on the medical and healthcare industries. We are a team of experienced medical writers who understand the nuances of this industry. We’re passionate about helping our clients communicate effectively with their audiences. Contact us today to learn more about how we can help you get more engagement for your online efforts.