Our Top 5 Tips to Select Healthcare Blog Topics

If you have recently built a website for your practice, you may have decided that operating a healthcare blog is a great approach to build your website. Additionally, your blog can serve as an avenue to connect with your patients to deliver news about updates to your practice, new procedures, or general information. While you might begin your blog with some great ideas, how do you manage writer’s block and choose the best topics for your audience? At McDonald Content Solutions, we want to see your practice thrive, and that’s why we developed this article to help you keep great content flowing and prospective patients or clients coming through your doors. 

Build Your Healthcare Blog by Listening to Your Audience

When you have patients who consistently ask the same questions, it is usually a sign that you have a topic for a blog. You can change the format of a blog based on your needs, but sometimes a FAQ (Frequently Asked Questions) approach can help you deliver great information on a variety of different topics. 

However, if you also have a question that continues to arise that requires a more in-depth answer, consider devoting an entire blog post to answering that single question. Using patient questions as a starting point, you know that your content will benefit your audience from the minute you hit publish. 

Write a Blog that Covers a New Procedure or Equipment

If you have recently invested in additional education or equipment for your office, your blog can be a great avenue to help spread the word. Your blog can get a little more detailed. While you might not be able to discuss the procedure at every appointment, the blog can help educate patients who may be interested in a procedure. They will be more likely to schedule an appointment that specifically utilizes this new technique for their benefit. 

Look at the Calendar and Discuss Upcoming Events

While looking at a general calendar can help with some specific ideas about holidays or seasonal issues pertinent to your practice, we encourage you to go deeper. Instead of looking at a desk calendar, consider looking at a list of upcoming events in your area. If you’re a chiropractor, is there a physical event, like a fun run, that many of your patients might race? If so, consider writing a blog about the benefits of chiropractic adjustments in advance and after physical activity to help keep people healthy. 

Additionally, by utilizing some keyword research, you may get an increase in traffic to your website that specifically surrounds this event. If a particular type of event attracts people that are more likely to be interested in your service, this can be a massive benefit to your bottom line. 

Introduce Healthcare Staff

Creating blogs that introduce new or current staff members to your audience can help build rapport with your local community. If your patients know the people who work in your office, they may find that they enjoy coming to your office more frequently or that they are less likely to cancel appointments. When you write about your staff, include pertinent practice information, such as education, background, or why they entered their position. However, you can also have some personal information about them. That may include hobbies, interests, or even their pets. Of course, be sure to work closely with staff to include information that they are comfortable discussing. 

Discuss Pricing

You will likely find differing opinions about discussing pricing. One of the biggest reasons to consider blogging about price is because your patients are already searching for it. While you don’t necessarily have to outline the bottom line cost for a procedure in your healthcare blog, you should be sure to include some information that discusses some of the general ideas or practices behind pricing or billing. When you have information on your blog that already matches what people are searching for, more people can be exposed to your practice. Additionally, when your audience is searching for the price of a procedure, they are generally more likely to purchase soon. 

Bring on Our Healthcare Content Agency

We hope that the ideas that we’ve outlined are a great way to build your blog and get valuable information into the hands of your audience. However, if you’re struggling to create engaging healthcare content, consider reaching out to us. We have a team of writers and editors that are ready to tackle your healthcare content writing. We can work with you to write about topics that you know are interesting to your audience, or we can develop a content strategy that is unique to your business and local community to help bring more patients through your doors. Call us today to get started! 

medical white paper

3 Reasons to Write a Medical White Paper Today

In the continually evolving marketing climate, it can be hard to sort through the myriad of different topics and styles you should implement. While medical white papers are frequently overlooked, this tool is a critical component to educate your audience about new services or devices. Of course, there are a few essential things that you should know before you ever put pen to paper, and we’ve grouped three of the most important reasons that you should write a medical white paper for your practice. 

#1. Keep Medical White Paper Topics Relevant

It doesn’t matter how well-written or researched your white paper is if the audience is not interested in what you’re writing. It is essential to know and understand your audience to target the specific pain points they are having. Once you know these key points, all of your statistical data will land with your audience and demonstrate precisely how you plan to help with their current issues. 

#2. Bring the Data

If you write a whitepaper full of hypothetical or theoretical numbers, your audience is more likely to be skeptical of your research’s extensive nature. While your medical white paper should not be overburdened with numbers and statistics, it is crucial to driving home key points with critical statistics. Use research or case studies that help bolster your point. Make sure that you’ve done your research and can verify the data that you’re using. 

#3. Get Your White Paper in Front of Your Audience

Where you publish and post your white paper can vary greatly. You may get several different opinions on the best platforms to publish your work. However, you should keep your audience in mind.  Many practices publish their whitepapers on their websites, in emails or newsletters, or submit them to academic or healthcare-related websites. If you’ll be presenting your work at a conference, you should consider getting your white paper published in those materials. While you want to be sure people will view your work, the forum needs to be reputable as well. Various websites promote their ability to publish your whitepaper. However, they may not deliver your expected results after they collect your payment. We frequently suggest that you talk to colleagues that work in your area of expertise and listen to their suggestions and cautionary tales. 

Final Thoughts 

While medical white papers can substantially impact marketing your products and services, don’t treat the white paper as an advertisement. Medical white papers are designed as informational. While the intent is to market your product, it can’t be overshadowed by the content. Instead, make sure that you’re accurately describing the problem, your solution, and the data to support your claims. If you stick to that simple formula, you’ll help establish yourself and your brand as a credible and trusted authority.

Of course, if you’re considering writing a white paper but want to enlist the help of professionals that are well-versed in the art of creating medical content that connects with your audience, call or email us today! We are experts in helping healthcare professionals focus on supporting and healing their communities. 

niche content agency

How Your Marketing Company Can Benefit From a Niche Content Agency

Your marketing company has finally launched. Clients are pouring in, you’re pushing services, and seeing improvement for your clients’ bottom line. You may not see it, but something is missing. In today’s world of paid advertising, the immediate rewards and leads can feel successful, but you may be overlooking a critical element to the overall strategy: a niche content agency. 

In our experience, many marketing agencies are great at what they do. They can build websites, run analytics, evaluate ROI (Return on Investment), and build case studies to show their effectiveness. However, the same people that are experts in these fields push content to the backburner. Unfortunately, content marketing can seem like a hefty up-front cost. Some agencies might feel like it can increase the initial costs and scare clients away. But if you want to build excellent long-term relationships with your client base, content is still king. 

At McDonald Content Solutions, we offer our clients (medical practices and marketing agencies) specialized content in the healthcare and medical fields. Here are some of the best reasons that you should consider working with a content agency that’s specialized in your field. 

Immediate Access to Specialized Professional Writers

Content companies aren’t just bringing on every generalized writer off the street. If your marketing agency is working in any professional field, you likely need somebody well-versed in that market. Medical writers have already developed a baseline of background knowledge in the area. Why is this important? By bringing in professionals, you get in-depth insight in less time. Instead of paying a general writer for hours of research to only have their writing fall short of your expectations, our staff delivers stellar content in a fraction of the time. 

Content Agencies Have Experience Telling Your Story

You need to distinguish your clients from their competitors, and our medical staff has first-hand knowledge about current trends in the field. By having our finger on the competition’s pulse, you gain a competitive edge by telling meaningful stories that you may otherwise miss. Additionally, professional writers can ensure that your message connects with their intended audience. 

Dollar for Dollar – Content has the Highest ROI

While paid advertising or pay-per-click (PPC) methods are wildly popular today, they don’t offer your client long-term advantages. Their best hope is to evaluate each ad campaign’s cost through trial and error to get the best return on their money. However, PPC advertising requires that your clients have to pay for every single lead they get. Additionally, this approach leaves you vulnerable to losing a client with an unexpected, poorly performing ad campaign. 

With an emphasis on Search Engine Optimization (SEO), the written content is specifically designed to increase organic traffic to a website. Utilizing your expertise in converting that traffic to paying customers helps benefit your clients and your company. You can suggest that your clients can continue to see the same high level of sales while reducing their overall spend on advertising and developing a multi-pronged marketing approach. 

A Niche Content Agency Can Increase the Length of Client Relationships

Niche content agencies can work with you to help develop a reliable content calendar for your clients. Typical content calendars should plan out an approach for a minimum of six months but often span over two years. While content aims to increase organic traffic, it takes between six and eighteen months to start seeing positive results. Establishing these long-term plans with your clients can ensure that your marketing company has reliable projections about your income and ability to grow and expand. 

A Niche Content Agency is More than a Writer

A content agency is specialized in producing great content for their clients, but that doesn’t mean that we only have writers. Instead, McDonald Content Solutions works with writers, editors, and project managers. This means that you get an entire writing arm added to your agency through a single point of contact. How much value would it add to your company to be able to bring on an entirely new and professional team without having to worry about supervision, hiring, and training? Additionally, we have the entire process of producing our content down to an art. We work to ensure that we live up to our motto: Medical Content Simplified

Not Everyone is a Writer

While many people dabble in writing, mastering the art of writing is something that very few people can succeed in. Unfortunately, the writing market is saturated with individuals who believe they can write. At McDonald Content Solutions, we only hire writers who have demonstrated the highest level of medical writing. Once we bring them on board, they must undergo a rigorous training process. That means that you get amazing content from our team every single time. Call or email today to see how we can help your team. 

 

healthcare social media

The Advantages of Healthcare Social Media

We all know that the world of social media is hot right now. There are dozens of options that individuals and businesses are utilizing to bolster their bottom line. . Here are some of the best reasons that you should be investing time and energy into social media. 

Healthcare Social Media Connects with Your Patients

Internet use is one of the most important ways people can connect, regardless of their intention. Additionally, social media use continues to be on the rise. With the increased use of popular platforms like Facebook, Instagram, Twitter, and others, it makes sense to go where your patients are located. 

Current estimates suggest that more than 244 million people (almost 80% of the total population) in the US use social media today, and that number is forecast to be 257 million in 2023. That means that establishing a presence today can help position your practice for future growth. 

Keep Patients Informed of Changes

Current or potential patients who subscribe to your channels or match your targeted demographics can get regular updates on your practice. You can use social media to spread your news!

Social media can be a fast means of getting out time-sensitive information. If the end of the year is coming up, you may want to remind patients that deductibles will reset. Many private practices see significant increases in their scheduled appointments when they create campaigns to inform patients that it’s time for a new vaccine or allergy shot. 

Increase Availability with Your Healthcare Social Media

Many practices are incredibly considerate of their patients’ needs and their reluctance to contact their office. By offering multiple ways to connect with your staff, you increase the odds of having somebody reach out to communicate with you. One special consideration for healthcare providers is privacy laws. Many social media platforms are not secure, and there is potential that your client’s account isn’t real. Be mindful of the topics you discuss unless you’re in a secured communication portal. 

Managing Your Social Media Presence

Creating and maintaining your social media persona can be as straightforward or complex as you’d like to make it. While there are certain tricks that professional marketers and copywriters use to improve your results, the most important thing is to start. As healthcare professionals, it is crucial to ensure that your topics remain accurate, relevant to your community, and maintain regular posts. 

If you are considering starting a healthcare social media presence on any platform, consider bringing on professionals. At McDonald Content Solutions, we specialize in quality medical content for your practice. We can design, write, and even schedule all of your posts. 

 

medical jargon

3 Reasons Medical Jargon Hurts Your Healthcare Blog

When many healthcare professionals create an attractive website with informative medical content, they often want to let their audience know that they are experts in their field with their healthcare blog. Unfortunately, this often comes with burdensome language that can bog down your typical patient and even push them away from your practice. 

Medical Jargon Can Be Confusing

While you already know the complicated terms associated with the diseases or medical conditions you work with, your patients don’t. Unfortunately, many people may not understand the meaning of specific references, either unnecessarily scare patients.

We recommend that when healthcare practices create their content that they keep it simple. Your content does not have to be the complete authority on a topic but should allow a patient to understand why they need to enlist a professional’s help. 

A Complex Healthcare Blog Reduce Readership

You only have a few seconds to hook your reader and get them to read through the entire document. Additionally, if they find that your content is too complex, they’ll give up and click on your competitor’s page to try to get their answer. Keep your writing at an appropriate level for people of ages to understand. The reading level can be even more important, depending on your patient demographic. 

Healthcare Jargon is Not SEO Friendly

When you write your healthcare blog, it should be doing double duty. You want each piece of content to be informative and help demonstrate your commitment and authority in your field. You also want to ensure that your content is showing up in search engines and getting your website to rank higher than your competitors. 

Using common terminology that your patients are looking for has a higher potential to bring in new patients. You should be using terms that are generally known. The word “Liver” is searched for almost a million times per month. In contrast, “acute glomerulonephritis” yields less than 5,000 searches per month. 

Creating the Perfect Healthcare Blog

Writing the best blogs that help educate your audience and get more patients into your practice is a delicate art. Maybe you’ve seen that content is the most cost-effective method to increase website traffic as a long-term strategy. Creating great healthcare content isn’t an easy task, so you shouldn’t trust a general writer. Instead, consider McDonald Content Solutions. We specialize in healthcare and medical writing so that you get engaging, accurate, and effective content for your website. Get started with us today!