Healthcare Social Media Stand Out

3 Best Tips to Help Your Healthcare Social Media Stand Out

Patients are increasingly using social media to help them make health-related decisions. This creates an opportunity for healthcare providers to attract and convert more of these patients to their practice by utilizing healthcare social media. The key is understanding how to make social media stand out, and we have three tips that have been proven to help doctors grow their practice and improve their quality of patient care.

#1 – Develop An Online Personality Based On Your Practice 

The way you portray yourself to your patients has a lot of bearing on how they will relate to you, and this is crucial if you want them to trust you enough to visit your practice. You need to ask yourself if you’re going to be a cold, hard facts kind of persona or maybe someone who is playful or makes them want to lighten up through accurate but lighthearted healthcare content.  

The style of your healthcare content writing can help patients build trust and rapport. A good healthcare content agency understands how to make patients respond in a way that will promote your practice. 

#2 – Provide users with medical content they cannot find elsewhere

You and your staff are likely to be up to date with current medical information, and this is a powerful healthcare content marketing tool. Sharing medical content on social media will educate your readers and refute common misconceptions about which remedies to seek on their own. Still, it will likely drive them to want to see you for treatment. 

#3 – Share Updates About Your Practice

Medical practices often like to share information about any changes they have recently made. Perhaps you started offering a new treatment, purchased a new diagnostic machine, or renovated your waiting room. There might even be temporary changes you want to share, like letting patients know your practice will close early one day. You will find that your social media followers will appreciate getting this information, and they will respond by bringing you more business.

Elevate Your Healthcare Social Media

Running your practice can take up a lot of your time, and wanting the benefits of social media does not necessarily mean you have time in your busy schedule. McDonald Content Solutions understands that doctors have a lot on their plate. That is why they have honed the skills to promote you on social media so that you can focus on your patients, staff, and stay on the cutting edge of research. Contact us today and let us provide you with the peace of mind that you are well represented. 

Medical White Paper

The Best Reasons to Produce a Medical White Paper

A medical white paper is an in-depth article designed to educate and inform site visitors of your product or service. While white papers started as documents used by government bodies to argue policy decisions, they have evolved in their application which is why the medical industry uses them for healthcare content marketing purposes. A medical white paper is entirely objective; it provides the details of a medical product or service concisely and logically without any sales pitch. Here are some of the best reasons to produce a medical white paper to deliver your message to a wide audience. 

The purpose of a medical white paper is to establish trust with the patients or other healthcare professionals who are looking for medical content for educational purposes. The beauty in what makes them an excellent healthcare content marketing tool is that they provide information that will bring in new business without disreputable sales tactics.

A Multitude of Goals

A primary goal of a medical white paper is to position your medical practice as a trusted resource within the industry and among patients. This way, your practice can attract new business by raising others’ level of awareness through constructive healthcare content writing. 

A medical white paper is also intended to educate patients about new procedures, research, and regulations that affect your medical practice and the industry. An additional goal is to present new research to others in the medical profession, which might spark interest in procedures or products provided by your practice.

Focusing On the Benefits

For a medical white paper to encourage another to take an interest or an action, it must list the benefits they will receive from that product or procedure. For example, a medical white paper could explain cutting-edge technologies available to a patient that a doctor may not have time to explain in-depth in an office visit.

McDonald Content Understands Medical White Paper

The writers at McDonald Content Solutions (MCS) are well versed in the structure and function of medical white papers. As a healthcare content agency, MCS has both the creative licensing and the technical knowledge to write a solid, compelling white paper so that it provides your practice with tangible benefits over a long period. 

By trusting MCS as your healthcare content agency, you will be allowing us to do what we do best so that you can get on with the business of focusing on what matters most to you and your practice. Contact us today to learn more about how we can help you grow with a compelling medical white paper.

medical content

Why Your Medical Content Needs a Healthcare Editor

It can be surprising to learn how inaccurate health information is on the web—this positions healthcare providers with an opportunity to combat this problem with evidence-based error-free information. Doctors are likely to gain more patients this way and develop themselves further professionally. While medical professionals often turn to a healthcare content agency to create blog posts that the average patient will relate to, we know there are still exceptions where medical professionals will write their medical content. 

When medical professionals write content, they often use jargon that is difficult for the average reader to understand. The internet can reach people near and far, but people will only receive the critical information doctors can offer if they can understand the message. Healthcare content writing experts have experience relating to the average reader. They can take complex medical concepts and turn them into something the general public will understand and enjoy reading.

Medical Editing Is the Secret Ingredient

One of the many benefits of having your blog edited is that you get to test drive your medical content on an audience who knows from experience what type of healthcare content writing will attract more readers. An editor will also take your writing to the next level by offering you tips and insights to make you a better communicator moving forward. Writers are continually growing, and a healthcare content agency knows from experience that our writers did not develop their talents overnight. 

Adding Flow and Clarity to Healthcare Content

Your healthcare blog can bring you more patients as a healthcare content marketing tool. An editor can add flow and clarity to your writing by removing awkward phrasings or biased language. A healthcare content agency will decipher your medical terminology and make your medical blog understandable to the general public. Writing that attracts the average reader often takes on a rhythm that ties together with logical connections naturally embedded so that it is pleasing to their eye while raising the reader’s level of awareness. 

Delivering Accurate Medical Content in the United States

At McDonald Content Solutions, our editors are trained in grammar and organization and understand how to reorganize and present writing in a manner that appeals to the reader. We will clarify your ideas and check for accuracy in small details because we know that what you write will represent you, and we want your reputation and waiting room to grow. Contact us today to see how we can make a difference in your medical practice.

Niche medical writing

Why You Should Avoid Generalist Writers

Hiring someone to write content for your business can involve some level of risk until you get to know the person or company you hire. You must find someone who will earn your trust by delivering medical content to engage your readers with the ideas and terminology that apply to healthcare content writing. If you hire a general writer, you run the risk of getting someone who has to spend additional time researching the subject you ask them to write about, and this may strain them in meeting your deadlines, getting you both off on the wrong foot. 

Some general writers will not know how to appeal to your audience simply because they know too little about your audience and have no experience relating to them. From the general writers’ perspective, they may not have much interest in your industry and therefore find it a subject they are not good at.

Strengths of a Niche Writer

A healthcare content agency understands your audience because they have written for them in the past. They also understand the concepts and ideas behind the medical content that will educate your readers and earn their trust in you. When you hire a healthcare content agency, you can be more certain your deadlines will be met because they already know the subject matter, so that they will spend less time researching and more time perfecting the language that will capture your audience. 

A healthcare content agency knows all the ins and outs of the medical industry because they have found a personal interest in it. Over time, applying this interest has gained their in-depth knowledge about the topics your readers want to know more about. This is important because engaging the interest of your readers is the first step in selling them your product or service.

Let Us Help You With Your Medical Content

You can save yourself valuable time finding the right fit for your healthcare content writing needs by contacting a healthcare content agency that already understands the unique challenges and needs of the medical industry. At McDonald Content Solutions, we are passionate about healthcare content writing, so we only focus on this niche. Contact us today, and we will help you establish a better online presence that will allow your customers to know and trust your services. 

  

 

Our Top 5 Tips to Select Healthcare Blog Topics

If you have recently built a website for your practice, you may have decided that operating a healthcare blog is a great approach to build your website. Additionally, your blog can serve as an avenue to connect with your patients to deliver news about updates to your practice, new procedures, or general information. While you might begin your blog with some great ideas, how do you manage writer’s block and choose the best topics for your audience? At McDonald Content Solutions, we want to see your practice thrive, and that’s why we developed this article to help you keep great content flowing and prospective patients or clients coming through your doors. 

Build Your Healthcare Blog by Listening to Your Audience

When you have patients who consistently ask the same questions, it is usually a sign that you have a topic for a blog. You can change the format of a blog based on your needs, but sometimes a FAQ (Frequently Asked Questions) approach can help you deliver great information on a variety of different topics. 

However, if you also have a question that continues to arise that requires a more in-depth answer, consider devoting an entire blog post to answering that single question. Using patient questions as a starting point, you know that your content will benefit your audience from the minute you hit publish. 

Write a Blog that Covers a New Procedure or Equipment

If you have recently invested in additional education or equipment for your office, your blog can be a great avenue to help spread the word. Your blog can get a little more detailed. While you might not be able to discuss the procedure at every appointment, the blog can help educate patients who may be interested in a procedure. They will be more likely to schedule an appointment that specifically utilizes this new technique for their benefit. 

Look at the Calendar and Discuss Upcoming Events

While looking at a general calendar can help with some specific ideas about holidays or seasonal issues pertinent to your practice, we encourage you to go deeper. Instead of looking at a desk calendar, consider looking at a list of upcoming events in your area. If you’re a chiropractor, is there a physical event, like a fun run, that many of your patients might race? If so, consider writing a blog about the benefits of chiropractic adjustments in advance and after physical activity to help keep people healthy. 

Additionally, by utilizing some keyword research, you may get an increase in traffic to your website that specifically surrounds this event. If a particular type of event attracts people that are more likely to be interested in your service, this can be a massive benefit to your bottom line. 

Introduce Healthcare Staff

Creating blogs that introduce new or current staff members to your audience can help build rapport with your local community. If your patients know the people who work in your office, they may find that they enjoy coming to your office more frequently or that they are less likely to cancel appointments. When you write about your staff, include pertinent practice information, such as education, background, or why they entered their position. However, you can also have some personal information about them. That may include hobbies, interests, or even their pets. Of course, be sure to work closely with staff to include information that they are comfortable discussing. 

Discuss Pricing

You will likely find differing opinions about discussing pricing. One of the biggest reasons to consider blogging about price is because your patients are already searching for it. While you don’t necessarily have to outline the bottom line cost for a procedure in your healthcare blog, you should be sure to include some information that discusses some of the general ideas or practices behind pricing or billing. When you have information on your blog that already matches what people are searching for, more people can be exposed to your practice. Additionally, when your audience is searching for the price of a procedure, they are generally more likely to purchase soon. 

Bring on Our Healthcare Content Agency

We hope that the ideas that we’ve outlined are a great way to build your blog and get valuable information into the hands of your audience. However, if you’re struggling to create engaging healthcare content, consider reaching out to us. We have a team of writers and editors that are ready to tackle your healthcare content writing. We can work with you to write about topics that you know are interesting to your audience, or we can develop a content strategy that is unique to your business and local community to help bring more patients through your doors. Call us today to get started!