medical copywriter

Why Hire a Medical Copywriter

If you’re in the healthcare field, you’ve probably heard of medical copywriters. However, you may not know what they do and why they’re so valuable to your company. A medical copywriter works with doctors and patients to create the right message to help educate and inform. They work to promote products and services by creating compelling, convincing copy that engagingly sells an idea or product.

medical copywriter

What They Do

Medical copywriters are professional writers who specialize in creating content for the healthcare industry. They deeply understand the medical field and use their knowledge to create compelling, accurate, and informative content. A good copywriter can balance factual information with compelling language that gets people excited about your business. A key part is knowing how to inform and engage readers so they’ll want to know more—and turn into patients!

Because writing for a medical audience can be complex, copywriters often work with subject matter experts to ensure they use accurate terminology and portray an honest portrayal of your business. For example, if you’re opening a weight loss clinic, you’ll want to hire a writer who understands dieting and has experience writing in a way that excites people to shed pounds.

Benefits of Medical Copywriters

You know how important it is to have accurate information in the medical field. That’s where medical copywriters come in. They specialize in writing about medical topics in a way that is easy to understand for patients and caregivers. It’s their job to produce well-written, engaging content that explains valuable information with minimal confusion. In addition to being knowledgeable about the medical field and its language, they are skilled writers who can create a variety of content formats.

A copywriter is a must-have whether you need to write articles, produce web content, create sales and marketing materials, or anything else for your business. They can explain intricate medical information in layman’s terms while making it more appealing to your target audience.

A good copywriter knows how to use words creatively so as not to overwhelm readers with medical jargon.

They will help improve your rankings on Google by creating optimized pages for search engines. Search engine optimization (SEO) involves optimizing your site to rank higher in organic search results on Google and other search engines. The better the SEO, the more traffic you will get from search engines like Google and Bing.

Why You Should Hire One

As a business owner in the medical industry, you understand the importance of quality content on your website and marketing materials. However, you may not have the time or resources to produce this content.

If you need help creating quality medical content, reach out to us today for a free consultation!

healthcare content

Prioritize Your Patients Needs Through Medical Writing

Ensuring a patient feels heard and comfortable is essential for the relationship between patients and doctors. Many need to feel like their concerns are understood, and it takes many different factors for them to feel like they’re getting the care they need. Outside of one-on-one time with a doctor, patients have all kinds of eager questions that they’re looking for a quick answer to, and many of them would rather rely on the doctor they trust.

Considering they can’t usually get this kind of direct help outside of appointments, there are a few effective ways you can connect with your patients on a more consistent basis. This article will dive into how medical writing can help you consistently prioritize your patients’ needs while driving more eyes toward your medical practice.

How Medical Writing Can Help

Content writing, in general, can do wonders for a medical practice, as it gives them a chance to show their expertise in their field while showing their patients that they have a close eye on the ailments they suffer from. Medical writing allows you to stay on top of current developments and gives your patients a sense of peace of mind as it helps them stay informed. Better yet, it’s coming from a source they trust, rather than a random article online that only induces more anxiety.

Of course, medical writing can be time-consuming, and doctors already have a lot to manage on their plate. You can always look into doing this for yourself, but if you want to stay on top of a consistent schedule, it never hurts to seek out some help from a content writing expert, especially with the technical nature of medical writing. If you like adding medical content to your practice’s website, considering a medical content writer might be an excellent idea for you and your patients.

Connect with Patients on a Deeper Level

A medical practice can build a connection with their patients outside of scheduled doctor visits, and one of the best ways is by providing online content for them to view whenever they like. Medical writing is relatively technical and can take up quite a bit of time, and unfortunately, many medical practices simply don’t have the time to manage this themselves. This is where a medical content agency can make a difference, as they can handle the content for you and make sure it stays updated consistently to keep your patients and viewers satisfied.

Overall, you’ll want to work with a medical content writer who can match your expertise by performing the necessary research to convey the required medical knowledge. Working with us at McDonald Content Solutions is an excellent idea for any medical practice looking to craft a stronger relationship with their patients on a deeper level while displaying themselves as a leading force in their particular field. Reach out to us to see how this can benefit your practice and how we can help you make a difference for you, your patients, and your practice.

Medical White Paper

The Best Reasons to Produce a Medical White Paper

A medical white paper is an in-depth article designed to educate and inform site visitors of your product or service. While white papers started as documents used by government bodies to argue policy decisions, they have evolved in their application which is why the medical industry uses them for healthcare content marketing purposes. A medical white paper is entirely objective; it provides the details of a medical product or service concisely and logically without any sales pitch. Here are some of the best reasons to produce a medical white paper to deliver your message to a wide audience. 

The purpose of a medical white paper is to establish trust with the patients or other healthcare professionals who are looking for medical content for educational purposes. The beauty in what makes them an excellent healthcare content marketing tool is that they provide information that will bring in new business without disreputable sales tactics.

A Multitude of Goals

A primary goal of a medical white paper is to position your medical practice as a trusted resource within the industry and among patients. This way, your practice can attract new business by raising others’ level of awareness through constructive healthcare content writing. 

A medical white paper is also intended to educate patients about new procedures, research, and regulations that affect your medical practice and the industry. An additional goal is to present new research to others in the medical profession, which might spark interest in procedures or products provided by your practice.

Focusing On the Benefits

For a medical white paper to encourage another to take an interest or an action, it must list the benefits they will receive from that product or procedure. For example, a medical white paper could explain cutting-edge technologies available to a patient that a doctor may not have time to explain in-depth in an office visit.

McDonald Content Understands Medical White Paper

The writers at McDonald Content Solutions (MCS) are well versed in the structure and function of medical white papers. As a healthcare content agency, MCS has both the creative licensing and the technical knowledge to write a solid, compelling white paper so that it provides your practice with tangible benefits over a long period. 

By trusting MCS as your healthcare content agency, you will be allowing us to do what we do best so that you can get on with the business of focusing on what matters most to you and your practice. Contact us today to learn more about how we can help you grow with a compelling medical white paper.

medical content

Why Your Medical Content Needs a Healthcare Editor

It can be surprising to learn how inaccurate health information is on the web—this positions healthcare providers with an opportunity to combat this problem with evidence-based error-free information. Doctors are likely to gain more patients this way and develop themselves further professionally. While medical professionals often turn to a healthcare content agency to create blog posts that the average patient will relate to, we know there are still exceptions where medical professionals will write their medical content. 

When medical professionals write content, they often use jargon that is difficult for the average reader to understand. The internet can reach people near and far, but people will only receive the critical information doctors can offer if they can understand the message. Healthcare content writing experts have experience relating to the average reader. They can take complex medical concepts and turn them into something the general public will understand and enjoy reading.

Medical Editing Is the Secret Ingredient

One of the many benefits of having your blog edited is that you get to test drive your medical content on an audience who knows from experience what type of healthcare content writing will attract more readers. An editor will also take your writing to the next level by offering you tips and insights to make you a better communicator moving forward. Writers are continually growing, and a healthcare content agency knows from experience that our writers did not develop their talents overnight. 

Adding Flow and Clarity to Healthcare Content

Your healthcare blog can bring you more patients as a healthcare content marketing tool. An editor can add flow and clarity to your writing by removing awkward phrasings or biased language. A healthcare content agency will decipher your medical terminology and make your medical blog understandable to the general public. Writing that attracts the average reader often takes on a rhythm that ties together with logical connections naturally embedded so that it is pleasing to their eye while raising the reader’s level of awareness. 

Delivering Accurate Medical Content in the United States

At McDonald Content Solutions, our editors are trained in grammar and organization and understand how to reorganize and present writing in a manner that appeals to the reader. We will clarify your ideas and check for accuracy in small details because we know that what you write will represent you, and we want your reputation and waiting room to grow. Contact us today to see how we can make a difference in your medical practice.

medical blog, medical content agency, healthcare writing, healthcare content

Top 3 Tips for Writing a Medical Blog to Grow Your Healthcare Practice

Writing a medical blog can enhance your practice and show the public your exciting offerings. As you engage more readers with medical content, you will encourage your audience to trust you, and the better that content, the more they will want to choose you as their provider.

Blogging allows you to write about an area of medicine with good potential for dialogue. As long as it relates to your particular area of medicine, your blog will become the authority and push your readers to reach out to you more. As you continue to fill your blog with medical contentit will help you rank well in Google, increasing your online presence and bringing in a larger target audience. This article will outline three essential tips to help you make your blog a success. 

 

Increase Your Prospective Patient Audience

Every successful blog considers the reading level of its audience. When communicating technical medical information, it must be accurate and engaging to the average reader in that audience. Since doctors are used to writing to their peers, it makes sense to outsource their healthcare content writing to an experienced medical marketing agency. 

 

Provide Useful Information for Potential Patients

There is currently a surplus of content tailored to the companies who advertise on those sites. That means that most of the information is provided to please big pharma, biotech, medical manufacturing, and insurance companies. A healthcare content agency can help you develop content that resonates with your consumers by answering their health concerns with information big business is not providing. 

 

Relatable Healthcare Content

Your medical blog can be an excellent healthcare content marketing tool, but that will only happen if your readers can relate to your content. This means adding a personal touch by using words like “you” and “I” or perhaps by being visually descriptive so that your readers can understand you better by painting a picture in their mind. You might even want to make yourself vulnerable by talking about a medical treatment that works for you or someone you care about personally. 

 

Medical Blogging Professionals Make an Impact

At McDonald Content Solutions, we have years of experience writing blog posts that the average reader will relate to and love. This is because, as a healthcare content agency, we know your audience, and we have developed the skills to speak to them in a manner they understand. Contact us today to answer your questions and help you establish a blog that takes advantage of the technology that drives healthcare in the 21st century. 

 

The Importance of Having a Medical Blog

As medical professionals move forward in the information age, they are relying more on technology to drive their businesses. Even healthcare providers that offer essential healthcare services to the public need to rely on digital technology that will create a noticeable online presence. Most Doctors, for example, are too busy with treating patients or keeping their facilities running to think about the importance of having a medical blog or its ongoing content. 

What A Blog Can Do for Medical Professionals

A Medical blog can help you connect with your audience, and the right healthcare content agency can help you make that connection by speaking the language that has been time-tested and proven to work. One of the first things that healthcare content marketing professionals consider is “who exactly is that audience”? Healthcare content agencies know that a common mistake among most clinicians is that they write to the people they relate to most, which is their peers. A healthcare content agency understands the language of your patients and will create healthcare content writing that catches their attention and brings them to you so that your business can thrive.

A Medical Blog Can Educate Your Audience

Healthcare content marketers are skilled at educating their audience in ways they can relate to because all good marketers know that an educated audience is more likely to choose your product or service. Most people will appreciate what they learn and will be more likely to reach out to you. 

Another benefit to educating your audience is that certain keywords can be embedded within the content, and this will improve your ranking on search engines so that people will find you when conducting a search. It is also important to keep adding new blog entries because this will further improve your ranking by letting Google know your site is still active. 

Your Blog Helps Build Trust with Your Patients

As you continue to blog and increase your online presence, you will also increase how much medical content search engines have to crawl and index. As more useful information from your blog appears on internet search results, it will show your audience that you are a trusted source. The more they know and trust you, the more your organization can grow.

Contact Us Today 

If you are looking for a healthcare content agency that can drive traffic to your organization, McDonald Content Solutions has over ten years of experience specializing in medical content that delivers results. Whether you are appealing to other businesses or you are looking for a strategy to reach those who need care, let us speak for you so that you can get back to the business you specialize in and while we do what we are best at.