Medical White Paper

The Best Reasons to Produce a Medical White Paper

A medical white paper is an in-depth article designed to educate and inform site visitors of your product or service. While white papers started as documents used by government bodies to argue policy decisions, they have evolved in their application which is why the medical industry uses them for healthcare content marketing purposes. A medical white paper is entirely objective; it provides the details of a medical product or service concisely and logically without any sales pitch. Here are some of the best reasons to produce a medical white paper to deliver your message to a wide audience. 

The purpose of a medical white paper is to establish trust with the patients or other healthcare professionals who are looking for medical content for educational purposes. The beauty in what makes them an excellent healthcare content marketing tool is that they provide information that will bring in new business without disreputable sales tactics.

A Multitude of Goals

A primary goal of a medical white paper is to position your medical practice as a trusted resource within the industry and among patients. This way, your practice can attract new business by raising others’ level of awareness through constructive healthcare content writing. 

A medical white paper is also intended to educate patients about new procedures, research, and regulations that affect your medical practice and the industry. An additional goal is to present new research to others in the medical profession, which might spark interest in procedures or products provided by your practice.

Focusing On the Benefits

For a medical white paper to encourage another to take an interest or an action, it must list the benefits they will receive from that product or procedure. For example, a medical white paper could explain cutting-edge technologies available to a patient that a doctor may not have time to explain in-depth in an office visit.

McDonald Content Understands Medical White Paper

The writers at McDonald Content Solutions (MCS) are well versed in the structure and function of medical white papers. As a healthcare content agency, MCS has both the creative licensing and the technical knowledge to write a solid, compelling white paper so that it provides your practice with tangible benefits over a long period. 

By trusting MCS as your healthcare content agency, you will be allowing us to do what we do best so that you can get on with the business of focusing on what matters most to you and your practice. Contact us today to learn more about how we can help you grow with a compelling medical white paper.

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Why Your Medical Content Needs a Healthcare Editor

It can be surprising to learn how inaccurate health information is on the web—this positions healthcare providers with an opportunity to combat this problem with evidence-based error-free information. Doctors are likely to gain more patients this way and develop themselves further professionally. While medical professionals often turn to a healthcare content agency to create blog posts that the average patient will relate to, we know there are still exceptions where medical professionals will write their medical content. 

When medical professionals write content, they often use jargon that is difficult for the average reader to understand. The internet can reach people near and far, but people will only receive the critical information doctors can offer if they can understand the message. Healthcare content writing experts have experience relating to the average reader. They can take complex medical concepts and turn them into something the general public will understand and enjoy reading.

Medical Editing Is the Secret Ingredient

One of the many benefits of having your blog edited is that you get to test drive your medical content on an audience who knows from experience what type of healthcare content writing will attract more readers. An editor will also take your writing to the next level by offering you tips and insights to make you a better communicator moving forward. Writers are continually growing, and a healthcare content agency knows from experience that our writers did not develop their talents overnight. 

Adding Flow and Clarity to Healthcare Content

Your healthcare blog can bring you more patients as a healthcare content marketing tool. An editor can add flow and clarity to your writing by removing awkward phrasings or biased language. A healthcare content agency will decipher your medical terminology and make your medical blog understandable to the general public. Writing that attracts the average reader often takes on a rhythm that ties together with logical connections naturally embedded so that it is pleasing to their eye while raising the reader’s level of awareness. 

Delivering Accurate Medical Content in the United States

At McDonald Content Solutions, our editors are trained in grammar and organization and understand how to reorganize and present writing in a manner that appeals to the reader. We will clarify your ideas and check for accuracy in small details because we know that what you write will represent you, and we want your reputation and waiting room to grow. Contact us today to see how we can make a difference in your medical practice.

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Top 3 Tips for Writing a Medical Blog to Grow Your Healthcare Practice

Writing a medical blog can enhance your practice and show the public your exciting offerings. As you engage more readers with medical content, you will encourage your audience to trust you, and the better that content, the more they will want to choose you as their provider.

Blogging allows you to write about an area of medicine with good potential for dialogue. As long as it relates to your particular area of medicine, your blog will become the authority and push your readers to reach out to you more. As you continue to fill your blog with medical contentit will help you rank well in Google, increasing your online presence and bringing in a larger target audience. This article will outline three essential tips to help you make your blog a success. 

 

Increase Your Prospective Patient Audience

Every successful blog considers the reading level of its audience. When communicating technical medical information, it must be accurate and engaging to the average reader in that audience. Since doctors are used to writing to their peers, it makes sense to outsource their healthcare content writing to an experienced medical marketing agency. 

 

Provide Useful Information for Potential Patients

There is currently a surplus of content tailored to the companies who advertise on those sites. That means that most of the information is provided to please big pharma, biotech, medical manufacturing, and insurance companies. A healthcare content agency can help you develop content that resonates with your consumers by answering their health concerns with information big business is not providing. 

 

Relatable Healthcare Content

Your medical blog can be an excellent healthcare content marketing tool, but that will only happen if your readers can relate to your content. This means adding a personal touch by using words like “you” and “I” or perhaps by being visually descriptive so that your readers can understand you better by painting a picture in their mind. You might even want to make yourself vulnerable by talking about a medical treatment that works for you or someone you care about personally. 

 

Medical Blogging Professionals Make an Impact

At McDonald Content Solutions, we have years of experience writing blog posts that the average reader will relate to and love. This is because, as a healthcare content agency, we know your audience, and we have developed the skills to speak to them in a manner they understand. Contact us today to answer your questions and help you establish a blog that takes advantage of the technology that drives healthcare in the 21st century. 

 

The Importance of Having a Medical Blog

As medical professionals move forward in the information age, they are relying more on technology to drive their businesses. Even healthcare providers that offer essential healthcare services to the public need to rely on digital technology that will create a noticeable online presence. Most Doctors, for example, are too busy with treating patients or keeping their facilities running to think about the importance of having a medical blog or its ongoing content. 

What A Blog Can Do for Medical Professionals

A Medical blog can help you connect with your audience, and the right healthcare content agency can help you make that connection by speaking the language that has been time-tested and proven to work. One of the first things that healthcare content marketing professionals consider is “who exactly is that audience”? Healthcare content agencies know that a common mistake among most clinicians is that they write to the people they relate to most, which is their peers. A healthcare content agency understands the language of your patients and will create healthcare content writing that catches their attention and brings them to you so that your business can thrive.

A Medical Blog Can Educate Your Audience

Healthcare content marketers are skilled at educating their audience in ways they can relate to because all good marketers know that an educated audience is more likely to choose your product or service. Most people will appreciate what they learn and will be more likely to reach out to you. 

Another benefit to educating your audience is that certain keywords can be embedded within the content, and this will improve your ranking on search engines so that people will find you when conducting a search. It is also important to keep adding new blog entries because this will further improve your ranking by letting Google know your site is still active. 

Your Blog Helps Build Trust with Your Patients

As you continue to blog and increase your online presence, you will also increase how much medical content search engines have to crawl and index. As more useful information from your blog appears on internet search results, it will show your audience that you are a trusted source. The more they know and trust you, the more your organization can grow.

Contact Us Today 

If you are looking for a healthcare content agency that can drive traffic to your organization, McDonald Content Solutions has over ten years of experience specializing in medical content that delivers results. Whether you are appealing to other businesses or you are looking for a strategy to reach those who need care, let us speak for you so that you can get back to the business you specialize in and while we do what we are best at.

 

healthcare content

4 Ways to Tell that Your Healthcare Content Needs an Update

If you have been looking over your website recently, you might think that your website’s overall appearance is outdated. While you may see design issues that look worn out, do you give your healthcare content the same focus? While a website redesign does not automatically mean that you need to rewrite everything, it can be a great time to bolster your existing content. At the same time, your website might look fantastic, and you’ll still need to add some fresh content. 

Of course, if you aren’t sure that you need to emphasize your content, here are a few ways that you can see through the fog. 

Low or Decreasing Organic Traffic

While your content should be informative and engaging for your audience, it needs to do double duty. One of the purposes of having content on your website is to help search engines find the most relevant websites based on search terms. 

Google and other search engines are continually tweaking and refining the algorithms to identify the best sites to meet the user’s needs. If your website has never had significant organic traffic, or you’ve seen a decline in website visitors, it may be time for a rewrite. While you can attempt to tackle this work independently, you may be better suited to work with a professional that understands the current trends. 

Your Competitors Have More Healthcare Content

Go online and type in search terms that you think are relevant to your industry. Take a look at the first few websites that populate in your search. Compare the length of their medical content (blogs, landing pages, white papers, press releases). See how frequently they post blogs. How full is their content library? These are all clues to how you can improve your approach. It is likely that competitors that rank higher than you have full websites, post regularly, and have been doing it for a while. 

Many professionals suggest that content can take between 6 and 18 months to begin working, much less to dominate your field. 

Shifting Tone

Building a library of healthcare content is hard work. It doesn’t just take time, but dedication and an ability to understand and relay complex healthcare information to general audiences. Unfortunately, that is frequently completed by many different people. While a team approach can often be helpful to accomplish such big tasks, it can also affect the flow of your overall message. 

People tend to use different writing approaches, and having several voices appearing on your website can leave your readers feeling confused and frantic. In contrast, a consistent and flowing message can help to build trust and rapport with your audience. 

You Only Write Something to Solve a Past Problem

When we conduct an initial review of our client’s websites, we often see that their posts are reactive. Your patients want you to understand what they need before they do. Creating regular content on topics that are pertinent to your community is critical. If you’ve just completed a new training or acquired a cutting-edge piece of equipment, make sure that your patients know! In this way, they’ll see that you can take care of all of their existing problems and even prevent issues. 

Repairing Your Healthcare Content

Being able to produce content that fits all of these requirements can feel daunting. Fortunately, McDonald Content Solutions offers a full staff of professional writers that can help you. If you’ve been considering revamping your current medical content, call, email, or text today! We’d love to help you get your content working, so you can focus on what matters – your patients

How to Structure Your Medical Content for 2021

As we begin to put 2020 in the rearview mirror, healthcare professionals may be feeling apprehensive about transitioning their medical content for 2021. While the past year may leave us feeling a bit traumatized and in need of a (well-earned!) vacation, you may also be looking at how to adapt to the upcoming year. 

2020 changed the healthcare landscape and how people look to get information from and about their personalized care. One of the most important lessons that we take from the COVID-19 pandemic is messaging issues.  We’d like to help you regain the authoritative voice that your patients need. 

Themes for Medical Content 2021

Healthcare Spending and the Economy

One of the dominant issues that we’ll face going into 2021 is the economic landscape. While the 2008 recession was caused by housing and investment issues, the healthcare industry experienced effects, too. Looking behind the 2008 recession, the National Health Expenditure Accounts, or NHEA, showed that accounts dropped from 6.5% to 3.9% or a 2.6% drop. However, that reduction was also influenced by a 1.6% reduction in inflation. The realized percentage drop was closer to 1%. While that can affect a family’s ability to seek the same medical attention, it’s a less stark outlook than many had expected; welcome news when you view other economy sectors during the recession. Structures experienced around a 10% reduction. 

Additionally, while there was a slight reduction in healthcare spending, many offices continued to remain understaffed. This puts stress on hiring and training appropriate medical professionals. 

The 2008 recession wasn’t caused or related to health issues, and there wasn’t much of a dip in the healthcare market. Coming out of the Coronavirus pandemic, the healthcare industry is poised to have an upswing, regardless of the economic situation. Patients who have postponed regular appointments or elective procedures will be seeking to have their needs met. 

Elective Procedures

When you look at the upcoming year, there is certainly room to be optimistic. During the global pandemic, many institutions stopped offering elective procedures. However, this didn’t eliminate the need for those procedures but just postponed them. Healthcare professionals should expect an increase in the number of procedures and visits from their patients. 

Electronic Resources

COVID-19 expanded the patient’s use of telehealth services, and many healthcare practitioners found themselves having to purchase specialized equipment and software to handle this new need. Of course, following the pandemic, maintaining telehealth options has benefits for your patients. People recognize the benefits of telehealth for the following reasons:

  • Reducing travel
  • Limiting exposure to illness
  • Easing time restraints on their busy schedules. 

A study before the pandemic shows that many family physicians spend only 27% of their time with patients, and almost half (49%) of their time is spent on administrative duties! 

More than 60% of the surveyed family physicians felt that the increase in administrative duties was the biggest issue facing their practice. One of the big factors in running any medical practice is updating and maintaining your online presence. These efforts continue to chip away at already tight schedules and further reduce your ability to focus on your patient’s care. 

Strategizing for 2021

Just getting through 2020 is a major accomplishment, but you need to prepare to enter a busy year for the health industry. You should continue to utilize and promote your digital services, maintain an online presence, and invest in continued training, education, and hiring for your practice. 

If one of the main issues your healthcare practice is facing is reducing the administrative workload, consider bringing McDonald Content Solutions to your team. With a fully-vetted and functioning content team, we can help create the content that your practice needs. Our skills include newsletters, email campaigns, press releases, and ebooks. Additionally, we provide content for your website, including landing pages, articles, blogs, and staff biographies. 

Our approach allows you to have a single point of contact while gaining a full staff of writers, editors, and project managers to ensure that your 2021 is the best year yet!