Great Medical Blog

5 Ways to Create a Great Medical Blog

A medical blog can be one of the most efficient marketing tools at your disposal because it is cost-effective to produce a positive return on your investment and grow your practice. A medical practice that blogs will always get better results because patients are interested in your medical content as a way to educate themselves and get to know you better, and the more this happens, the more likely they are to trust you as their healthcare provider. 

As the number of your medical practice’s blog posts grow, so will your ability to rank well on google. The best way to go about this is by investing in a healthcare content agency because they will be critical to a robust marketing plan, resulting in more patients coming to your practice. 

There Are 5 Ways Your Medical Blog Can Kill it Online

  1.  Content. Any successful medical blog will always have medical content that you can not find in mainstream media. Patients want valuable answers to many of their concerns, and this comes from creative healthcare content writing that is explained in a way the average patient will understand
  2. Recent posts. Patients are looking for medical information and medical opinions that are fresh. If a medical practice regularly updates its blog, it can maintain patient interest and keep the blog up to date with search engines, to improve its online presence.
  3. Comments. Blog posts will often take on a life of their own in the comments section. This adds another dimension to the blog and further engages the reader. 
  4. Formatting. A well-written text will have shorter paragraphs with catchy headings to hold the reader’s eye without overwhelming them with too much information in a single block of text.  
  5. Keywords can improve your search engine rankings because they inform search engines about what content is on your blog. This is another way to increase your online presence and allow more patients to discover you.

McDonald Content Solutions Delivers for Your Medical Blog

At McDonald Content Solutions, we know that your medical blog can be a powerful healthcare content marketing tool because we have seen how this has helped our clients in the past. The writers at McDonald Content Solutions understand the five ways to make a medical blog successful. They have the skills to engage the average reader with your medical content. 

Contact us today to see how we can increase your online presence with a medical blog that reaches new patients and brings you the business you need to thrive in the healthcare industry.


Medical White Paper

The Best Reasons to Produce a Medical White Paper

A medical white paper is an in-depth article designed to educate and inform site visitors of your product or service. While white papers started as documents used by government bodies to argue policy decisions, they have evolved in their application which is why the medical industry uses them for healthcare content marketing purposes. A medical white paper is entirely objective; it provides the details of a medical product or service concisely and logically without any sales pitch. Here are some of the best reasons to produce a medical white paper to deliver your message to a wide audience. 

The purpose of a medical white paper is to establish trust with the patients or other healthcare professionals who are looking for medical content for educational purposes. The beauty in what makes them an excellent healthcare content marketing tool is that they provide information that will bring in new business without disreputable sales tactics.

A Multitude of Goals

A primary goal of a medical white paper is to position your medical practice as a trusted resource within the industry and among patients. This way, your practice can attract new business by raising others’ level of awareness through constructive healthcare content writing. 

A medical white paper is also intended to educate patients about new procedures, research, and regulations that affect your medical practice and the industry. An additional goal is to present new research to others in the medical profession, which might spark interest in procedures or products provided by your practice.

Focusing On the Benefits

For a medical white paper to encourage another to take an interest or an action, it must list the benefits they will receive from that product or procedure. For example, a medical white paper could explain cutting-edge technologies available to a patient that a doctor may not have time to explain in-depth in an office visit.

McDonald Content Understands Medical White Paper

The writers at McDonald Content Solutions (MCS) are well versed in the structure and function of medical white papers. As a healthcare content agency, MCS has both the creative licensing and the technical knowledge to write a solid, compelling white paper so that it provides your practice with tangible benefits over a long period. 

By trusting MCS as your healthcare content agency, you will be allowing us to do what we do best so that you can get on with the business of focusing on what matters most to you and your practice. Contact us today to learn more about how we can help you grow with a compelling medical white paper.

medical content

Why Your Medical Content Needs a Healthcare Editor

It can be surprising to learn how inaccurate health information is on the web—this positions healthcare providers with an opportunity to combat this problem with evidence-based error-free information. Doctors are likely to gain more patients this way and develop themselves further professionally. While medical professionals often turn to a healthcare content agency to create blog posts that the average patient will relate to, we know there are still exceptions where medical professionals will write their medical content. 

When medical professionals write content, they often use jargon that is difficult for the average reader to understand. The internet can reach people near and far, but people will only receive the critical information doctors can offer if they can understand the message. Healthcare content writing experts have experience relating to the average reader. They can take complex medical concepts and turn them into something the general public will understand and enjoy reading.

Medical Editing Is the Secret Ingredient

One of the many benefits of having your blog edited is that you get to test drive your medical content on an audience who knows from experience what type of healthcare content writing will attract more readers. An editor will also take your writing to the next level by offering you tips and insights to make you a better communicator moving forward. Writers are continually growing, and a healthcare content agency knows from experience that our writers did not develop their talents overnight. 

Adding Flow and Clarity to Healthcare Content

Your healthcare blog can bring you more patients as a healthcare content marketing tool. An editor can add flow and clarity to your writing by removing awkward phrasings or biased language. A healthcare content agency will decipher your medical terminology and make your medical blog understandable to the general public. Writing that attracts the average reader often takes on a rhythm that ties together with logical connections naturally embedded so that it is pleasing to their eye while raising the reader’s level of awareness. 

Delivering Accurate Medical Content in the United States

At McDonald Content Solutions, our editors are trained in grammar and organization and understand how to reorganize and present writing in a manner that appeals to the reader. We will clarify your ideas and check for accuracy in small details because we know that what you write will represent you, and we want your reputation and waiting room to grow. Contact us today to see how we can make a difference in your medical practice.

medical blog, medical content agency, healthcare writing, healthcare content

Top 3 Tips for Writing a Medical Blog to Grow Your Healthcare Practice

Writing a medical blog can enhance your practice and show the public your exciting offerings. As you engage more readers with medical content, you will encourage your audience to trust you, and the better that content, the more they will want to choose you as their provider.

Blogging allows you to write about an area of medicine with good potential for dialogue. As long as it relates to your particular area of medicine, your blog will become the authority and push your readers to reach out to you more. As you continue to fill your blog with medical contentit will help you rank well in Google, increasing your online presence and bringing in a larger target audience. This article will outline three essential tips to help you make your blog a success. 


Increase Your Prospective Patient Audience

Every successful blog considers the reading level of its audience. When communicating technical medical information, it must be accurate and engaging to the average reader in that audience. Since doctors are used to writing to their peers, it makes sense to outsource their healthcare content writing to an experienced medical marketing agency. 


Provide Useful Information for Potential Patients

There is currently a surplus of content tailored to the companies who advertise on those sites. That means that most of the information is provided to please big pharma, biotech, medical manufacturing, and insurance companies. A healthcare content agency can help you develop content that resonates with your consumers by answering their health concerns with information big business is not providing. 


Relatable Healthcare Content

Your medical blog can be an excellent healthcare content marketing tool, but that will only happen if your readers can relate to your content. This means adding a personal touch by using words like “you” and “I” or perhaps by being visually descriptive so that your readers can understand you better by painting a picture in their mind. You might even want to make yourself vulnerable by talking about a medical treatment that works for you or someone you care about personally. 


Medical Blogging Professionals Make an Impact

At McDonald Content Solutions, we have years of experience writing blog posts that the average reader will relate to and love. This is because, as a healthcare content agency, we know your audience, and we have developed the skills to speak to them in a manner they understand. Contact us today to answer your questions and help you establish a blog that takes advantage of the technology that drives healthcare in the 21st century. 


Ebooks for healthcare practice

Ebooks for Healthcare Practice – An Authoritative Message that Connects

In the digital age, people are more connected to everything around them in digital formats. People have immediate and constant access to the world around them through their smartphones, tablets, E-readers, and computers. Due to the increase in constant connection they are more likely to spend time reading and researching through ebooks. This is great news for physicians who want to create an ebooks for healthcare practice and reduce costs or the hassle of submitting it to publishers. 

An ebook is a great way to share medical content. If you are pressed for time, a healthcare content agency can be the solution you need because we can do the writing while you get on with the business of treating your patients. As experts in healthcare content writing, we understand the importance of sharing your medical expertise. This approach is a great way to grow your practice, secure increases in research funding for your projects, develop keynote speaking opportunities, or connect with your patients.

Let us Help Market Your Medical Practice

By helping you share your knowledge and experience in clever and vivid ways, we can help you become better known in the healthcare industry. This is a great way to meet your healthcare content marketing needs because reaching out to and educating patients who read your medical content will make them want to engage more with you and show more loyalty to your practice.  

Recently the patient’s journey has evolved dramatically, and what they can learn about a doctor online has a strong influence on who they trust. Healthcare content writing is one of the most powerful resources you have in this changing market. Experienced content writers know how to appeal to that market because they have seen what works over time and know-how to replicate it. 

McDonald Content Solutions – A Professional Solution for your Profession

At McDonald Content, we have experienced writers who have written ebooks in the past, and we know how to speak to people in a way that will engage each reader without losing them. Our writers have been explaining complex medical concepts in layman’s terms for years because we know that to hold a reader’s interest, we must engage them in medical content that they can understand.

We know how to take your ideas and your outlines and bring them to life on the page because this is what we do every day. We understand many of the health and procedural concerns that the general public has, and we have time-tested the strategies and tactics that best answer these concerns. At McDonald Content Solutions, we know that excellent medical content will inform the average mind, and this will, in turn, fill your waiting room with grateful readers.

Fill out our contact form, or call us today to see how we can help get your message delivered to your audience.



Niche medical writing

Why You Should Avoid Generalist Writers

Hiring someone to write content for your business can involve some level of risk until you get to know the person or company you hire. You must find someone who will earn your trust by delivering medical content to engage your readers with the ideas and terminology that apply to healthcare content writing. If you hire a general writer, you run the risk of getting someone who has to spend additional time researching the subject you ask them to write about, and this may strain them in meeting your deadlines, getting you both off on the wrong foot. 

Some general writers will not know how to appeal to your audience simply because they know too little about your audience and have no experience relating to them. From the general writers’ perspective, they may not have much interest in your industry and therefore find it a subject they are not good at.

Strengths of a Niche Writer

A healthcare content agency understands your audience because they have written for them in the past. They also understand the concepts and ideas behind the medical content that will educate your readers and earn their trust in you. When you hire a healthcare content agency, you can be more certain your deadlines will be met because they already know the subject matter, so that they will spend less time researching and more time perfecting the language that will capture your audience. 

A healthcare content agency knows all the ins and outs of the medical industry because they have found a personal interest in it. Over time, applying this interest has gained their in-depth knowledge about the topics your readers want to know more about. This is important because engaging the interest of your readers is the first step in selling them your product or service.

Let Us Help You With Your Medical Content

You can save yourself valuable time finding the right fit for your healthcare content writing needs by contacting a healthcare content agency that already understands the unique challenges and needs of the medical industry. At McDonald Content Solutions, we are passionate about healthcare content writing, so we only focus on this niche. Contact us today, and we will help you establish a better online presence that will allow your customers to know and trust your services.