29 Jun

5 Skills of Professional Medical Ghostwriting

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Building your medical practice’s website ensures that you have an online presence that allows potential patients to find you. Once your site is live, the real work begins to ensure that you provide the stories that connect your audience with your work. Of course, you’re busy caring for patients, and creating informational yet relevant content can easily slip your schedule. Like most medical practices, if you have fallen into this trap, consider hiring a professional writer to create content using medical ghostwriting.

Experience in the Medical Ghostwriting Industry

Many content agencies focus on any paying client they can get. While this strategy can help to reel in business for the agency, it leaves you with a poor product. Medical content can be tricky. Patients depend on accurate and understandable medical content. However, the content on your website is only as good as the writer.

Professional writers in the medical industry need to have a proven background. The translation of nuanced medical language is critical for your patient’s understanding. If you are looking for a medical writer, be sure to ask if they have handled projects similar to yours. It is always okay to ask for relevant samples of their writing.

Unfortunately, just about everybody believes that they have what it takes to be a professional writer. While this might be okay in other industries, your patients look to your website for authoritative and informative material. Education is another important factor to consider.

At McDonald Content Solutions, we only employ writers with a minimum of three years of medical writing background and hold a minimum of a Bachelor’s degree in English or related fields. All of our editorial staff and fact-checkers hold a postgraduate degree. This means that our team has to have the ability to conduct thorough research and utilize critical thinking to translate scientific articles into meaningful content for your audience.

Effective Communication

Of course, the best ideas are useless if your audience does not understand the point. When you are looking for writers, ensure that they write in straightforward terms. McDonald Content Solutions utilizes a multi-stage approach that guarantees that our content is factually and grammatically correct and has a suitable readability score for your clientele.

Top-Notch Research Skills

The best medical writers don’t regurgitate information that is readily available on the market. Just as your medical practice maintains continuing education to stay relevant, writers have to research and understand the cutting-edge technologies that are developed every day. This allows our team to keep you ahead of the competition because of their diligent research abilities.

Ability to Capture Your Voice 

In today’s market, your patients do not come to your website to be talked into a sale. Instead, they already know that they need your services. They may have been referred to you for a specific condition or diagnosis. One of our most popular offerings utilizes medical ghostwriting. When you use our ghostwriting services, our staff will make sure that we convey the information in a manner that sounds like you. We connect you with your patients through your stories and experiences.

Proven Results

You need a team with a track record of helping other medical professionals build and maintain their websites. Always ask for relevant samples of writing. However, be aware that many professional writers produce work under an NDA (non-disclosure agreement) that protects their clients’ anonymity and may not be available for your review.

Contact Us for Medical Ghostwriting Services

At McDonald Content Solutions, we specialize in medical content to help practices just like yours. Contact us today to discuss how we can meet your needs.

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